Sport marketing sales promotions schedule
For this discussion post, pretend you are an assistant in the marketing department for the Carolina Hurricanes. Your marketing team just released the sales promotions schedule for the season, and your boss has asked you to brainstorm how to make one of the theme nights an all-encompassing promotion that touches each area of game day. Complete this “Promotions 360” worksheet for one theme night on the Canes schedule and attach this completed worksheet to your Module 4 Discussion post.
Promotions 360
Strategies/Tactics | |
Theme | |
Reasoning/Details | |
Ticket Deals | |
Social Media | |
Video Content | |
Advertising | |
Press Release | |
Giveaway | |
Concessions | |
Mascot/Spirit | |
In-Game Audio (Canned/Live) | |
Team | |
Pregame Activities | |
In-Game Activities | |
Post-Game |
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