Sport marketing sales promotions schedule

For this discussion post, pretend you are an assistant in the marketing department for the Carolina Hurricanes. Your marketing team just released the sales promotions schedule for the season, and your boss has asked you to brainstorm how to make one of the theme nights an all-encompassing promotion that touches each area of game day. Complete this “Promotions 360” worksheet for one theme night on the Canes schedule and attach this completed worksheet to your Module 4 Discussion post.

Promotions 360

  Strategies/Tactics
Theme  
Reasoning/Details  
Ticket Deals  
Social Media  
Video Content  
Advertising  
Press Release  
Giveaway  
Concessions  
Mascot/Spirit  
In-Game Audio (Canned/Live)  
Team  
Pregame Activities  
In-Game Activities  
Post-Game  

 

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