As you are completing your case analysis, consider these questions as guidance to things you will want to consider. Do not treat these questions as a Q & A for your analysis.
What is sustainable development?
Is the oil industry a sustainable business? Why or why not?
How should one decide if a particular business is sustainable?
Is it a bank’s role to regulate a business?
What are the risks of lending to businesses some stakeholders deem unsustainable?
How does a bank decide what is a sustainable lending practice?
How should banks respond when pressured by an interest group?
What recommendations, as a corporate communications professional, would you make to RBC’s executive team? What is your rationale for your recommendations?