The sports marketing industry is extremely competitive, and to be successful you must develop your networking skills and gain practical experience through volunteering and completing internships. To learn more about the skills employers’ desire, conduct research related to sports marketing internships. Using Appendix A in the textbook and your own research, read the postings for at least five different internship positions. Discuss what appear to be the most common types of jobs available along with the five most important essential skills and responsibilities associated with the positions. Based on what you viewed in the internship postings, how important is it to have skills in the following areas?
- Sales and revenue generation
- Data analytics
- Use of technology and social media
Discuss reasons you believe these skills are or are not critical to your future success as a sports business professional.