Using Market Data to Understand the Healthcare Environment

Write a 2-3-page paper, analyzing the impact of the external healthcare environment on organizational outcomes, working from an initial PESTLE analysis.

Assessment Overview

In this assessment, you will build off your previous foundational work. You will continue to analyze the impact of the external healthcare environment on organizational outcomes, both overall and specific to your topic, working from your initial PESTLE analysis. You will also continue to apply foundational knowledge and an understanding of the external health care environment across core disciplines by market data identification and integration.

Assessment Instructions

Complete the rest of your PESTLE Analysis section and the first portion of the Market Data Analysis section of your Course Project Template. Remember that you should be building on the same template you submitted in the previous assessment. Address the points below.

PESTLE Analysis

• Within the context of your PESTLE analysis done in the previous assessment, address questions such as:
  • Who are the customers?
  • What is the external supply chain?
  • How does the external world impact the revenue model?
  • Who are the competitors?
  • Who are the external strategic partners?
  • Who are the internal and external stakeholders?
  • What relevant laws and regulations impact this organization?
• Apply a balance of theories, models, and practices to demonstrate an in-depth understanding of a full range of the external health care environment across core disciplines.
• Describe any uncertainties or barriers to achieving the objectives established in the previous assessment. How will you overcome these?

Market Data Analysis

• Identify health care market data needs to examine the challenges or opportunities related to your topic.
  • Determine where to obtain data and how to integrate data from multiple sources, from differing perspectives, and across various disciplines.

Submission Requirements

• Ensure written communication is free of errors that detract from the overall message and quality.
• Format your paper according to current APA style and formatting.
• Use at least two scholarly resources beyond those given in the course.
• PESTLE Analysis: Between 1–2 pages; Market Data Analysis: 2–3 pages. Update references page as needed.
• Use 12-point, Times New Roman, double-spaced.

Refer to the Using Market Data to Understand the Healthcare Environment Scoring Guide to ensure that your reflection meets the grading criteria for this assessment before submission.

Evaluation

• Competency 1: Analyze the impact of the external health care environment on organizational outcomes.
  • Apply a balance of theories, models, and practices to demonstrate an in-depth understanding of the PESTLE analysis.
• Competency 2: Analyze health care market data to identify opportunities and challenges for health care organizations.
  • Identify health care market data needs to examine opportunities or challenges for selected topic.
• Competency 4: Communicate healthcare management needs, opportunities, and strategies with multiple stakeholders.
  • Writes coherently to support a central idea with proper APA format, correct grammar, usage, and mechanics as expected of a business professional.