When the Campaign is the Product

When the Campaign Is the Product

Advertisers are increasingly developing video messages that may never see paid media. Instead, videos are often created by advertising agencies and put online via YouTube, for example. Go online to view the “Viral Video Chart” from AdAge.com, located in the week’s Learning Resources.


Select one video example of interest to you to analyze as described in the Discussion


Post instructions.

·       A brief description of the video you selected that provides context for your colleagues, including the video’s APA formatted citation

·       The most valuable or insightful conclusion you took away from the video along with your rationale

·       Your assessment of why the video went viral and how you think it benefitted the organization

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