Bass Pro Shops: Creating Natureâs Theme Park for People Who Hate to Shop (Chapter 13)
- Define Bass Pro Shopsâ targeting strategy. Does the chain provide a truly differentiated experience?
- Describe how Bass Pro Shops became the nationâs leading outdoor retailer based on the retail marketing mix.
- It terms of the major types of retailers, how would you classify Bass Pro Shops?
- Why is Bass Pro Shops succeeding while Cabelaâs is floundering?
Apple Pay: Taking Mobile Payments Mainstream (Chapter 14)
- As completely as possible, sketch the value delivery network for Apple Pay
- With respect to Apple Pay, is Apple a producer, a consumer, or an intermediary? Explain
- Identify all the reasons why Appleâs partnerships are essential to the success of Apple Pay
- With respect to marketing channels, what are some threats to Apple Payâs future?
- APA Style with cover page with Students Names, Date, Title of the Course, and Instructors names;
- Double spaced; 12 point font times roman; 1 inch margin all sides;
- Reference page (not counted in the body of the paper);
- At least seven sources must be used. Wikipedia does not count as a source