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Health Services Strategic Marketing
Health Services Strategic Marketing
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Strategy is the planned use of resources to realize objectives, something that business and competition have in common. Health care professionals should understand healthcare industry is one of the most difficult equipped environments. This is because of emerging changes, trends, fears, renewed focus on quality, emergence of social marketing, results and prevention. The managers demand big returns and high impact form marketing professionals and marketing investments as they align their efforts with strategic objectives, the incorporation of communications across several channels and platforms and customer experience. This study provides proven methods to proactive health care marketing with the actions taken, strategies, techniques and method to move markets and increase awareness, visibility, understanding, profitability and market share (Berkowitz, 2006).
The health marketers should realize health care industry to be complex, so that they can find ways to respond better to the increasing strategic demands in modern days. This way they can be able to direct their organizations to respond to the new economic, competitive and reform-related challenges such as engaging patients with healthy habits, solidifying and leveraging physician relationships, Delivering exceptional patient experiences, managing the transition from volume to value, Increasing customer engagement, responsiveness, and loyalty and Innovating for long-term success. A pricing market strategy that includes setting prices as per the current market price is known as Going-rate pricing. It has less or no consideration for internal costs and the margin required. A business organization should know that the utility it provides the more the cost of organization for instance, in health organizations, there is a period value given regarding the additional support goods often needed for the running of the organization such as durable medical equipment or pharmaceuticals (Berkowitz, 2006).
Ries and Jack argue that customer oriented philosophy is not adequate, and firms excel when they become competitor oriented. Ries and Jack try to apply the principle of military to business situations with competing firms measured as parallel to sides in a military conflict, and market share measured as parallel to the area which is being battled over. Success is determined by the way, organizations battle with competitors for share market. In a description, military business strategy, Ries and Jack claims that for an effective strategy: first searches and withdraws to find out opponents’ strengths in the market. Later it forces opponents to extend their commitments, as well as focuses incomes, attacks a clear coverage, overpowers a selected market section, builds a bridgehead in that market, and then expands and regroups from that foundation to direct a wider field (Ries & Trout, 2010).
The LearnScapes creates immersive world with office setting and photorealistic healthcare and facilities, complete with various floors and supporting both characters in consulting firms and the Health Care System. The consulting firm’s gains information from the above characters, beside other resources, to evaluate the Health Care System’s marketing requirements and strategy and make proposals. For instance, the Bright road health system, which has experienced losing trend in patients, has hired mystery shoppers to investigate and understand the patient’s views regarding the health care. A health care marketing expert is hired to work at the Health Care System in different areas of to make marketing recommendations in the areas of positioning, differentiation, customer preservation, and market awareness. The learnscape starts by staying relevant, engaging with patients, recovering and finally auditing the health firm to know how they are doing. The audit show whether the marketing strategies have good returns on investment. In the study case of the road health care, the students being the object will choose people to do with the research (Learning, 2011).
Executives view marketing as a sector that comes into action after a product has been made and the only task remaining is to sell it. Marketing is setting the strategic trend of the firm. Marketing is viewed as marketing and innovation. According to Philip Kottler, Executives view marketing as a sector that comes into action after a product has been made and the only task remaining is to sell it. Marketing is setting the strategic trend of the firm. Marketing is viewed as marketing and innovation according to Philip Kottler.
Recently most business strategist’s emphasis on considerable synergies and competitive advantage can be gained from partnering, collaboration and co-operation. They stress on how to grow the market and this are the business theories vicissitudes. Finally, a recent involvement for using marketing strategies and understanding is the image of business war game.
References
Berkowitz, E. N. (2006). Essentials of health care. (2nd ed., pp. 35-66). Canada: Jones Bartlett publishers.
Ries, A., & Trout, J. (2010). marketing warefare. Retrieved from http://www.quickmba.com/marketing/ries-trout/marketing-warfare/
Learning, B. (2011). Learnscapes for health care marketing. Retrieved from http://www.jblearning.com/catalog/9781284039146/
An insightful report on stakeholders at Warid Telecoms, United Arabs Emirates (UAE).
Stakeholder Report
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Date
Stakeholder Report
Summary
This paper dives an insightful report on stakeholders at Warid Telecoms, United Arabs Emirates (UAE). This is one of the leading cellular providing multinationals which now expanding its operations to Asia and Africa. The paper found out that it has a large pool of stakeholders which is bound and managed in a united manner by the company’s management. Each of these has got an important role to play such as financing, management, providing labor and others. The paper further found out that they are properly coordinated and carry out their operations in a harmonious manner.
In order to deal with these stakeholders, the management of this organization has taken the initiative to apply an instrumental perspective of stakeholder management. This implies that al of them are given an opportunity to make their contributions without much interference. This is a very important strategy which has motivated these stakeholders to continue delivering their services for the sake of the growth of the company. In such a scenario, each of the stakeholders is given a chance to exercise their thoughts on how they feel the company should be run. However, when doing this, they are expected to conform to certain standards of behavior set by the company to act as a guideline for determining the way they should be carrying out themselves.
Lastly, the paper reports that Warid uses the seven principles of stakeholder management to help in determining the way in which it handles them. The principles advocates for equality, recognition, communication, dynamism, cooperation and fairness for all. In other words, the company is concerned about the diverse interests of its stakeholders. A part from motivating them to pursue them, they are well coordinated to ensure that they work together, as a team. Their motivation results from the way in which communication is organized across the organization’s hierarchy. This is the secret behind the success of this company.
An informative speech on racism
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An informative speech on racism
According to Barack Obama, “There is not a conservative America and a Liberal America; instead, there is the United States of America. There is not a Latino American, a black American, or a white American- but there is the United States of AmericaCITATION Rup08 p 13 l 1033 (Cornwell 13).” Over the past years, racial turmoil has contributed to a countless number of social unrests from the colonial era to the postmodern era of USA’s history. As an African American man who grew up in America, I have in many instances felt the pinch of discrimination. I was brought up in a surrounding filled with white people, and they always tried to remind me that I was different. For this reason, I have become an advocate of racial equality.
Structural racism and institutional repression have been used as the critical social control mechanisms, which have ensured that the white Americans have complete control over the black Americans and the other races deemed inferior to the whites. From the mid-seventeenth century to the 1960s, most of the European Americans particularly the Anglo-Saxon Protestants enjoyed special privileges in land acquisition, some aspects of citizenship, education, immigration, as well as criminal procedures. However, individuals who were Asian Americans, African Americans, Latino Americans, Hispanic Americans, as well as the Native Americans, were often subjected to racism by the whites. After many years, racism is still a severe problem amongst the society and therefore it is time for all of us to reckon this vice.
One of the greatest fighters of racism in America, Martin Luther King, always believed that all individuals were created equal. Additionally, he thought that all human beings deserved equal rights to liberty, life, and the pursuit of happiness. In his August 28th, 1963 speech, while addressing a crowd in Washington DC, he said, “I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their characterCITATION Eli05 p 122 l 1033 (Sirimarco 122).” Today, his name adorns streets schools, colossal biographies, and bridges. Most of the children have been taught to revere Martin Luther King as soon as they can speak. He created hope in every individual including the oppressed that they would at one time attain their freedom and become free from their oppressors.
Even though I have had bad days, I still believe that the ray of hope is still shining brightly. I have always been a big lover of basketball, and I used to play basketball while in high school. In my senior year, I made it to the school team. The school basketball committee had made a rule, which required that every player’s hair did not touch their neck or ear; however, I had dreadlocks, and they would touch my shoulders. During one of the preseason practice sessions, the school coach summoned me and reminded me that I had to cut my hair for the first game. I never saw the need of cutting my hair but promised that I would put in a ponytail for the rest of the season. Days later, he introduced a new rule, which barred any player from having headbands or hair ties. Therefore, for my love of basketball, I had to cut my hair short. Even though I did that back, then I still feel the pinch. I was 100 percent sure that if it were a white kid, he would not have introduced such a rule. However, the society has made it clear that we have to suffer for being born black or other races other than white.
The most significant factor that stands between us achieving racial-biased free society roots from individuals treating this whole issue as a headache, one that you can heal by just swallowing an aspirin. Racism ought to be treated as brain cancer, and by taking aspirin, you definitely will not be cured. For a long time now, the country has been taking aspirin in place of chemotherapy for the racial problems. Everyone has to take a different look on where the country is, where they would want it to be, and where it is headed; only then can we get a final solutionCITATION Col17 p 5 l 1033 (Meyerson 5). All the white individuals have to understand that if they do not plan on being part of the solution, then they are part of this problemCITATION Kat17 p 3 l 1033 (Craig 3). Anyone who is serious about creating racial equality amongst all individuals has to ensure that he or she is anti-racist. Therefore, they have to acknowledge their privileges because even though they don’t ask for them, the opportunities are the main reason why other individuals are oppressed. As human beings we always have the choice of being offended or being the solution, either way, one can be both.
In conclusion, racism has been a disease that has run through the past generations and is still prominent today. However, it is essential to understand that all of us were created equal and we deserve equal opportunities. After all, racism does more harm than good to the society. We ought to understand that everyone has to be part of the solution, and this can be achieved by treating that person next to you as if he or she is your brother or sister.
Works Cited
BIBLIOGRAPHY Cornwell, Rupert. “Barack Obama’s 2008 speech on race in United States.” 2008. Independent.
Craig, Katherine. “My fellow white people: if you’re not part of the solution, you’re part of the problem.” 6 September 2017. The Guardian.
Meyerson, Collier. “It’s Time for Americans to Reckon With the True History of Racial Oppression in This Country.” 11 June 2017. The Nation.
Sirimarco, Elizabeth. The Civil Rights Movement. Marshall Cavendish, 2005.