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DuPont Model Calculations
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Course
Date of submission
Given: Information for the year one
Cash=$16,080
Accounts Receivable=$9,500
Prepaid=$3,150
Supplies =$675
Equipment =$25,200
Accumulated Depreciation (A.D)-Equipment=$8,150
Therefore, Accumulated Depreciation (A.D)= Equipment+$8,150
Accumulated Depreciation (A.D)=$25,200+$8,150
This makes A.D to become =$33,350
The total Assets for year one is the summation of all assets.
This then becomes: (Cash + Accounts Receivable + Prepaid + Supplies + Equipment +
Accumulated Depreciation).
Total Assets = ($16,080 + $9,500 + $3,150 + $675 + $25,200 + $33,350)
Total Assets = $87,955
The Return on Investments (ROI) or Return on Assets (ROA) is calculated by finding a percentage of Net Income (given) over Total Assets.
ROI = Net Income/Total Assets
ROI = $56,824/$87,955
ROI = 0.65%
Given: Information for year two
Cash=$20,000
Accounts Receivable=$15,000
Prepaid=$1,175
Supplies =$2,675
Equipment =$89,057
Accumulated Depreciation (A.D)-Equipment=$36,800
Therefore, Accumulated Depreciation (A.D)= Equipment+$36,800
Accumulated Depreciation (A.D)=$89,057+$36,800
This makes A.D to become =$125,857
The total Assets for year two is the summation of all assets.
This then becomes: (Cash + Accounts Receivable + Prepaid + Supplies + Equipment +
Accumulated Depreciation).
Total Assets = ($20,000 + $15,000 + $1,175 + $2,675 + $89,057 + $125,857)
Total Assets = $253,764
The Return on Investments (ROI) or Return on Assets (ROA) is calculated by finding a percentage of Net Income (given) over Total Assets.
ROI = Net Income/Total Assets
ROI = $56,824/$253,764
ROI = 0.22%
For us to find the Return on Equity (ROE) for the both years, the following formula is applied.
ROE = ROI X Total Assets/Common Equity
ROE for year one = 0.65% X $87,955/$82,600
ROE for year one then becomes 0.65 X 1.06
ROE = 0.69%
The ROE for year two then becomes 0.22% X $253,764/$82,600
ROE for year two equals 0.22 X 3.07
ROE = 0.68%
The extended DuPont equation for year one becomes:
ROE = (Net Profit Margin) (Total Asset Turnover) (Equity Multiplier)
=Net Income/Sales X Sales/Total Asset Turnover X Total Assets/Common
Equity
= ($56,824/$325,000) X ($325,000/$87,955) X ($87,955/$82,600)
= (0.17 X 3.7 X 1.06)
= 0.67%
For the second year, the ROE becomes:
ROE = ($56,824/$325,000) X ($325,000/253,764) X ($253,764/$82,600)
= (0.17 X 1.28 X 3.07)
= 0.67%
The DuPont Model for both years one and two is 0.67%
Duke Lacrosse Rape Scandal
Introduction
This is a famous scandal of the rape accusations made against the three white students by a female counterpart, believed to have worked as a stripper. Later, these accusations were nullified and the accused were found innocent by the court. These false accusations are believed to be due to racial discrimination since the team at the party expected white dancers. This was contrary to their expectations when the two girls delivered were black. The three were charged in court where evidence did not match the accusations as proved by the doctors. They also consistently denied the accusations; the stripper also contradicted herself in her court testimonies. The Attorney taking the case however was able to prove misconduct among the parties accused leading to their suspension by the university’s administration (Lott, 2007). It was quite difficult for the defendants to secure places in other learning institutions following what was referred to as a spoilt reputation for their school and themselves. Later, the attorney, Nifong, dropped the charges and this time round, the case was against him by the North Carolina State Bar for misconduct (Lott, 2007). His motives towards the rape accusations and representation were questionable. This was an advantage for the accused students as they were allowed to enroll in the institution. This paper is aimed at discussing how Nifong, the attorney was able to frame the students for rape. Similarly, the different methods used by the attorney to trap the students in the case are discussed.
Nifong has been believed to use the case against the three students to build his career rather than his described role of an attorney which should be to guide the court to make the right judgment. According to Pollock, (2010), “Despite the highly politicized disbursement of Mike Nifong in the Duke Lacrosse case, there are few controls on the behavior of prosecutors in the court room” (Pg 348). These requirements according to the author were not met by the attorney. He took advantage of the fact that the case was very popular, took advantage of the situation as well in order to make a name for himself. This compromised the chances to receive justice by the accused parties due to his selfish interests. This is very unethical according to the work and professional ethics of law. Further, the attorney went ahead to frame the victims using different ways so as to get the trust of the public. As would be expected, cases regarding rape raise a huge amount of concern among the society today, since it appears as a promotion of gender discrimination. The attorney realized the public did would be at the mercy of his client considering the background of the case. Similarly, racial discrimination would be of much favor to him since the dancers were of the black and Asian decent, yet the accused demanded a white stripper. Mosteller, (2007) argued/stated that, “… described Nifong as a rogue prosecutor who pushed forward unchecked and called the case the tragic result of a rush accuse and failure to verify serious allegations.” This proves the arguments by various scholars of the credibility of the lawyer to take up a serious offense and the baseless argument against the defendants. It is also agreeable that using knowledge on law to confuse and falsely incriminate accused parties was discovered in Nifong’s conduct.
As discussed earlier, the paper explores the ways in which the attorney, Nifong framed the defendants to popularize his career in order to run for office. They include:
Use of Previous Occurrences
The attorney was very much aware that even in an event that the plaintiff was raped, it did not occur at the night of the party. This was probably done by the boyfriend as there were possibilities of disagreements between the two (Andreadis, and Francescani, 2010). The two were presumed to have many controversial issues which led to threats and illegal acts against him by Mangum, some of these include attempted murder and arson which risked the lives of children and many who were present. Anderson, (2006) commented on the issue that, “… the evidence demonstrates conclusively that Mangum was not raped that night. First, despite Nifong’s dishonest statements, Mangum had engaged in sexual relations with a number of men…” as told, the attorney was willing to lie to frame the accused in order to win the case. To successfully do this, he used the previous occurrence of sexual assault to the plaintiff where he was guaranteed injuries would be found relating to the case, thus proving rape of the victim. The injuries were found but the lawyer did not disclose their period as the doctor described (Johnson, 2008). Here the accused appeared to be guilty. This concept is not very clear when reading the text. However, detailed analysis proves that this was a strategy to frame the defendants since it would clearly convict them if not well ascertained. However, the court managed to demand the full results which reduced his winning chances.
Failure to Publicize the DNA Results
In the questioning of Nifong regarding the accusations he was making against the three Duke University students (McElroy, 2008), he openly admitted to having concealed the DNA results to cover up for his clients and prove the accused guilty. It is worth noting that the lawyer of the accuser was framing the defendants to ensure he wins the case. This as earlier discussed, as an agenda to win the case, popularize his name and run for office as a hero. According to Johnson, (2008), “County district attorney Mike Nifong had filed his initial response to the North Carolina State Bar grievance committee’s complaint that he had unethically withheld exculpatory DNA evidence in the Duke Lacrosse case.” Without the DNA results, the judge would not be able to establish that the injuries obtained were not due to rape. Similarly, they would not be able to establish the time the injuries were obtained. Therefore, the withholding of this information would be of great help towards winning the case and solidifying their argument. Therefore, this was a sure strategy of framing and falsely accusing the accused team of a rime they did not commit. Again, outward study of the case does not reveal this as a deliberate way to frame the accused, but rather, an attempt to win the case. However, a detailed analysis gives an eye opener of the ill motives of the accuser and her state appointed lawyer to frame the three and build his career.
Racial, Gender Frame
From a detailed perspective of the Duke University students’ case against Mangum regarding rape, the lawyer Nifong used the difference in race among the arties in the case to make frame the accused as guilty. It is clear that cases of racism are disapproved and any discrimination based on this concept is severely dealt with by the court (Johnson, 2010). Similarly, discrimination based on gender is not allowed according to the United States law which promotes gender equality and fair treatment and opportunities to all. Though there were abuses of racism in the case, which were evident, the lawyer was not justified to claim that this was the reason for the rape. According to, Entman, and Gross, (2010), “… the news and observer used racial frame somewhat less.” Though not much publicized, it was still a strategy and part of the plan to ensure his win. Secondly, he brought this forth to the judge as a reason as to why the accused could have sexually assaulted the dancer at the party. With a much detailed analysis, it is possible to unveil this concept as used by the attorney and also in his confession before his resignation and surrender of his license. As an ethical lawyer, using of unnecessary circumstances to lead the judge into declaring the accused as guilty is not acceptable. This also goes as far to describe the changes in periods where he would use other techniques following the constant changes in testimonies by Mangum. This was probably due to lack of any solid evidence.
Victim in the Case
In the case, the attorney manipulated the courtroom into thinking the accuser was the victim. This however was not the case as the accusations were made falsely, evidently from the contradicting statements. Mosteller, (2007) argued/stated that, “The accusing witness’s testimony regarding the alleged assault and the events leading up to and following the allegations would have been contradicted by significantly different versions of events she told over the past year.” He victim act was a form of payback over the sex insults by the people of the party. It was however not physical or assault. Secondly, the victim’s colleague did not consent to be party of the accusation and maintained that she was perfectly okay when they were together (Pressler, and Yaeger, 2007). This is a clear indication of malice where the two partied to appear innocent and gain the court’s sympathy so that the three accused would be pronounced guilty. It was evidently very wrong to manipulate the courtroom into convicting the innocent people for the sake of one person’s career.
Turnage et.al, (2009), argue/state that, “… rhetorical framing of social hierarchical issues, left unchecked, led to tensions between members of a community and its institutions.” This further illustrates the way the attorney framed the defendants in order to win his case. It is quite rhetorical that the case commenced by the accusations against the students of Duke University by the dancer Crystal. However, it ended with the charging of the plaintiff’s attorney over his credibility and ethical standards as prescribed by the professions’ Act. This was due to the risk he put the accused to and probability that they would be charged wrongly. However, as Turnage et.al, (2009) describes the situation, the frame ended up in a more different way than was expected which was ironical. The author further argues that there are chances of this kind of situation are likely to cause disagreements among the members of the community. Conversely, this kind of situation may lead to a better relationship with the community and among the members of the community. The argument also describes that, Turnage, (2009), “… the case employed a tragic frame to purify themselves of guilt in the resulting social drama and suggests how Burke’s notion of the comic frame can explain how conflicts such as this can be transcended to make for better relations in the future.” Therefore, the irony in this case is that more caution was exercised where the attorney wished to provide evidence against defendants to ensure the ethics are upheld and law serves its course. The victims ended up the winners while the accuser’s attorney became the villain.
From the discussion, it is evident that use of public knowledge and acquired skills to make false accusations is a clear violation of rights. The case by Nifong proved the misuse of knowledge and victimization of wrong parties for own benefit. However, there are specific measures and relevant bodies set up to handle such cases. Mosteller, (2007) argued that, “… and the reasons for which he dismissed all charges and declared the players, Reade Seligmann, Collin Finnerty, and Dave Evans, innocent.” The author clearly demonstrates the forceful declaration of the victims as innocent following the argument and law which states, ‘Innocent Until Proven Guilty,’ which the attorney was not able to prove. Disciplinary actions against him were however mandatory regarding the gambling with people’s future and the tarnishing of the name of the career. The accusation advanced against him regarded, violation of the profession’s ethical standards. Being found guilty of this, the punishment against him was disbarment from the body and denial of further rights to practice (Mosteller, 2007). Secondly, he was accused with withholding of the DNA results which as earlier discussed, would prove the accused innocent against his wishes which were followed by misleading statements in his defense to the accusations against him, thus convicting himself the more. This also led to more reason and evidence by the body to disbar him from the practice.
Conclusion
From the text above, there is a clear indication of the use of baseless arguments by the District Attorney in proving the guilt of innocent students of Duke University. The case is based on false accusations of a female student working as a stripper following an invitation to a campus party. It is against the ethical standards of an attorney to use malice in winning a case. Besides, the role of a lawyer besides representation of the client should be to enable the judge reach a fair conclusion/judgment depending on the argument brought forward. Nifong’s resignation was justifiable since it was just before his dismissal and withdrawal of practicing license. This should be an indication to other attorneys of the seriousness associated with unjust treatment of clients. Swearing of an oath before the commencement of a case is always mandatory for the accuser and accused. Therefore, the attorney should have guided his client in the issue of her statements which should have been in accordance with the actual happenings. The allegations made should be fully supported by the accuser without use of false evidence. Concealing of any evidence is also a sign of malice which should be charged since it may send an innocent person to jail. Therefore, the most important concept picked from this cue should be the importance of honesty in practice, acquisition and revelation f all necessary evidence in a courtroom regarding the complaint.
References:
Andreadis, C., & Francescani, C. (2010). Duke Lacrosse Rape Accuser Charged With Attempted Murder. Duke Rape Accuser: Abc News. Retrieved from http://abcnews.go.com/TheLaw/duke-lacrosse-rape-accuser-charged-attempted-murder/story?id=9873093
Anderson, W. (2006). Criminal Prosecution: How Michael Nifong Intends To Frame the Duke Defendants. Retrieved from http://www.lewrockwell.com/anderson/anderson135.html
Brown, C. B. (2009). Blind justice. Timberlake, N.C: Righter Books.
Dowdall, G. W. (2009). College drinking: Reframing a social problem. Westport, Conn: Praeger.
Entman, R., & Gross, K. (2007). Race To Judgment: Stereotyping Media And Criminal Defendant. Law and Contemporary Problems. Retrieved from http://articulateness/shell/citadel?71+Law+&+Contemp.+Probs.+93+%28autumn+2008%29
Fortunato, J. (2008). Restoring A Reputation: The Duke University Lacrosse Scandal. Public Relations and Sport, 34(2). pp 116-123.References and further reading may be available for this article. To view references and further reading you must HYPERLINK “http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6W5W-4SD1KJY-1&_user=10&_coverDate=06%2F30%2F2008&_rdoc=1&_fmt=full&_orig=search&_cdi=6581&_sort=d&_docanchor=&view=c&_searchStrId=1423509445&_rerunOrigin=scholar.google&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=6d5c1895d84e59f3b4aaebfe743de4c0″purchase this article.
Haggerty, J. F. (2009). In the court of public opinion: Winning strategies for litigation communications. Chicago, IL: American Bar Association.
Jet. (2006). The Weekly Source Of African American Political And Entertainment News, 109(18). pp 64.
Johnson, K. (2010). Linwood. Retreived from http://durhamwonderland.blogspot.com/2010/07/linwood-fights-law.html
Johnson, K. (2008). The Duke Lacrosse Case and the Blogsphere. Retreived from http://heinonline.org/HOL/LandingPage?collection=journals&handle=hein.journals/lcp71&div=57&id=&page
Johnson, K. C., & Taylor, S. (2008). Until proven innocent: Political correctness and the shameful injustices of the Duke lacrosse rape case. New York: Thomas Dunne Books/St. Martin’s Griffin.
Lott, J. R. (2007). Freedomnomics: Why the free market works and other half-baked theories don’t. Washington, DC: Regnery Pub.
Mcelroy, W. (2008). Prosecutorial Indiscretion. Retreived From Http://Www.Fee.Org/Pdf/The-freeman/0801McElroy.pdf
MyiLibrary, & Adubato, S. (2008). What were they thinking? Crisis communication–the good, Pressler, M., & Yaeger, D. (2007). It’s Not About The Truth: The Untold Story Of The Duke Lacrosse Case And The Lives It Shattered. Simon and Schuster. The Bad, And The Totally Clueless. New Brunswick, Nj: Rutgers University Press.
Mosteller, R. (2007). The Duke Lacrosse Case, Innocence, And False Identifications: A Fundamental Failure To “Do Justice”. Retreived from http://scholarship.law.duke.edu/cgi/viewcontent.cgi?article=2345&context=faculty_scholarship,
Pollock, J. M. (2010). Ethical dilemmas and decisions in criminal justice. Australia: Wadsworth Cengage Learning.
Turnage, A. (2009). Scene, Act, and the Tragic Frame in the Duke Rape Case. Southern Communication Journal, 74(2). pp 141
Kosse, S. (2007). An Analysis of the Duke Lacrosse Case. Race, Riches & (and) Reporters – Do Race and Class Impact Media Rape Narratives. Retrieved from HYPERLINK “http://heinonline.org/HOL/LandingPage?collection=journals&handle=hein.journals/siulj31&div=17&id=&page”http://heinonline.org/HOL/LandingPage?collection=journals&handle=hein.journals/siulj31&div=17&id=&page=
Tigar, M. (2007). Lawyering at the Edge: Unpopular Clients, Difficult Cases, Zealous Advocates: What Lawyers, What Edge? Retrieved from HYPERLINK “https://litigation-essentials.lexisnexis.com/webcd/app?action=DocumentDisplay&crawlid=1&crawlid=1″https://litigation-essentials.lexisnexis.com/webcd/app?action=DocumentDisplay&crawlid=1&crawlid=1 &doctype=cite&docid=36+Hofstra+L.+Rev.+521&srctype=smi&srcid=3B15&key=0b601c57fa64f090cbe23c830b93eb95
Dufry International Company
Dufry International Company
Dufry international is a global duty free company whose operations are over 44 Countries. The Company has its base in Basel, Switzerland .The Company has over 1000 shops that are in operation located in airports, seaports, onboard cruise liners and other locations that attract tourists (Dufry AG, 2006). It is therefore the largest travel retailer in the world and a global leader in its segment. It is globally active with its corporate structure organized in four regions. It works with local partners and make adjustments o the services offered to local habits of the customers. Its vision is clear which is to be the most innovative a profitable company. It is in pursuit of a strategy of profitable growth focus being on the tourist destinations and emerging markets.
Dufry international has solid and robust business policies in place. The policies have registered subsequent positive results to the business. These policies are based on the following elements. This include; combining global research with the knowledge on local markets. It aims to use the global reach on its operations to diversify and in so doing reduce the companies risk profile. This also results to an increase in the company’s know-how and experience in global travel retail operations.
Another policy is for the company to be true retailer that has its focus on the needs of the customer. This they achieve through the management of operations of the company directly and do their own staffing on the employees. This has resulted into an in depth understanding of the customer’s preferences and behaviors’. They also have put in place a project dubbed “Dufry plus one “that focuses on an increase in the productivity by maximizing the customer service experience in their stores.
Another policy is to ensure that Dufry is the preferred partner for long-term business relationships. They aim to structure their relationship with the owners of facilities as mutual beneficial. The company aims to give an offer to airport authorities or their landlords packages that are comprehensive that include alternative business plans that will allow landlords and the company to maximize their revenues. In so doing there will be a positive relationship between these landlords and the company that will result to a smooth running of the business.
A policy to enhance the central functions that will improve profitability is also in place.ths is through the capitalization of different synergies that are created by the standardization of the processes among the operations. The negotiations with suppliers are made centrally and also implementation of IT platforms, financial platforms and logistics functions that are centrally placed. This will enhance the profitability of the company.
The company also focuses on growth that will plough back profits. There is continuous improvement and expansion of shops in place, to ensure that their full potential is tapped. They also have the aim to strengthen their presence in attractive market all over the world. When an assessment of new opportunities is done the financial discipline approach is the one that is applied. All this policies result to increased profits to the company.
Dufry has a customer service policy in place where they have warranty for their products. They allow exchange of products that have been purchased from their shops the only condition being that the products should not have been used and the exchange made within thirty days of purchase. The product should also be in the original package and containing all the accessories if any and receipts to act as proof of purchase. There is also a policy to replace or refunds for any faulty products sold to the customers. This results to a good relationship from the customers that ensure loyalty to Dufry international.
Stakeholders Analysis
There are various factors that affect organizations. These include people and organizations and form what is known as the stakeholders of a business. These stakeholders can be categorized into four theses are; customers, competitors, community and company. All these will be analyzed in detail.
Customer analysis
Customers are the people who purchase or use the products from Dufry international. The products that are retailed in the Dufry shops are tailored to meet the customer needs. With a high base of potential international and domestic customers worldwide there have been retail concepts that have been customized so that the full potential of the customers is captured. Therefore there are different customer categories according to the shops that they have put in place. The customer categories include; Passengers who are impulse and convenience shoppers are targeted by the news and convenience stores; where the assortments are newspapers, magazines, books that are complemented by a wide range of convenient products.
There are also target customers for specific special products such as electronics, jewelry, and confectionery and so on. These are stocked in specialized shops that have adopted special concepts according to the location they are in. There are also specific customers who are into shopping in boutiques that are in names of prestigious brands such as Victoria secrets, Armani and so on. This are satisfied by the brand boutiques that Dufry have put in place that complement the general retail stores.
The entire passengers are targeted through the general travel retail shops that offer a wide variety of products that are balanced in terms of brand exposure and the pricing levels. They are stocked with over 50,000 different products that include tobacco, food and confectionary, perfumes and cosmetics, tobacco, alcoholic beverages, and so on( Dufry AG,2006). The shops are different in each location in terms of customer profiles and their patterns of spending. They are located in both arrival and departure areas of the airports. There are also walkthrough shops set up that are specifically designed so that the entire passenger flow goes direct through the shops. The passengers have different habits and preferences, this shop are therefore fully stocked with different brand to satisfy the different tastes and preferences of the customers. The locations of these outlets are set differently in such a way that the different customer profiles and spending patterns will be put into consideration.
Competitor Analysis
Competition in a business means any product or service that can be a substitute to the product Dufry offers in meeting a customer’s need. Competitors may not only be present when it comes to sales they may also come into play when it comes to employees, suppliers,investors,publicity ,real estate or any other thing that the companies needs to operate and succeed. The competitors of Dufry international include World Duty Free, Nuance, DFS and Aldeasa.
World Duty free is a very great competitor to Dufry international. It has several strengths that have made it successful and a strong competitor to Dufry international these include the pricing of products in world duty free. Some of the products have a great percentage off and these trickles’ down to how many the shoppers save (Autogrill Retail UK Ltd,2010) For instance some fragrances’ have up to 40% saving against the average high street price in the UK.There is also about 20% off on the high street price of champagne .this is because they get a great value for money from the largest producers of champagnes(EBSCO Publishing, 2010).
Service provision; they provide quality service that involves excellent customer service through the customer service team in the stores and also after sale services. They also have an extended period which the products that have been purchased can be returned which is 60 days (Autogrill Retail UK Ltd,2010)The staff is effective and provides high quality services that are second to none. They have a shop and collect later service where the customers can shop and travel then collect what they purchased later after they return. This service is free hence no extra costs are incurred. This is an advantage since it enables the customers to get around the restrictions on carrying liquids on flights. Products they offer; the products they stock are exclusive that are unique and are not available in high street. They have a great product choice that include great specialized whiskies, fragrances, cosmetics and fashion accessories (Autogrill Retail UK Ltd,2010)
World duty free just like other companies has weaknesses. For instance the fact that their stores are only located in airports is a weakness. This is because Dufry has numerous locations and not in airports only. This means that their clients are limited when a comparison is made between the two companies. World duty free is only located in Europe and hence they limit their customers in Europe unlike Dufry which has expanded its markets to Africa. This means that its operations are limited in terms of location.
Company Analysis
The company is made up of the internal stakeholders this include the investors, employees and executives. Dufry has employed more than 15000 employees who are of many nationalities (Dufry AG, 2006). The employees are very important since they are the ones who enable the company to realize its vision which is to be the most innovative and successful travel retail company. The employees are very important since they help through supporting the customers to make decisions. They also assist them to find the right products since the stores have a wide range of brands and products within them. The fact that these employees have a vast diversity in culture forms the basis which Dufry operates globally. This is because these employees have an in-depth understanding of the markets of the local areas where they are based and also have adequate information on the customers. They combine this information with the attractive concepts put in place by the company. This form a basis for the marketing strategy of Dufry international and hence gives the customers a unique experience in this shops that makes them want to shop in Dufry shops over and over again. They also represent a brand image to suppliers and customers. This is also a form of marketing done by the employees.
Community Analysis
This is an important aspect of each business. It involves the external factors that affect the business this can be for instance suppliers, religious organizations, journalists, and governments among others. Dufry international collaborates worldwide with around 1,200 suppliers who are well known in the retail sector. The use of the bet brand suppliers is a marketing tool for Dufry international since they have business strategies in line with those of these suppliers through elaboration of specific marketing plans and promotional activities. Dufry have developed the strongest portfolio of brands per product category and customer segmentation in the industry. Dufry plans and works together with the suppliers to bring out strong partnerships so that they can analyze and combine the information they gather from their research to use it as marketing strategies. The brand plan establishes a vision and a road map that will optimize maximum market potential and also do the main promotional activities. The brands together with Dufry put up customized promotional calendars that will enhance the shopping experience and convert non shoppers to shoppers. This will increase sales and the brand awareness. The collaboration with suppliers is enhanced through the implementation of the Dufry supplier Extranet where the partners have online access to their brands and products commercial performances in our locations.
References
Dufry AG, (2006). Our Company. Retrieved October 19, 2012 from http://www.dufry.com/en/OurCompany/Ourpeople/index.htm
EBSCO Publishing, (2010). World duty free sale update. Retrieved October 19, 2012 from
HYPERLINK “http://connection.ebscohost.com/c/articles/31976452/world-duty-free-sale-update”http://connection.ebscohost.com/c/articles/31976452/world-duty-free-sale-update
BusinessDB,(2012)Dufry.Retrieved October 19,2012 from
HYPERLINK “http://sg.businessdb.com/company/www.dufry.com”http://sg.businessdb.com/company/www.dufry.com
RBR, (2010). Dufry AG company overview.Retrieved October 19, 2012 from
HYPERLINK “http://www.retail-business-review.com/companies/dufry_ag”http://www.retail-business-review.com/companies/dufry_ag
Autogrill Retail UK Ltd,(2010) World duty free.Retrieved october 19,2012 from
HYPERLINK “http://www.worlddutyfree.com/gifts-for-them”http://www.worlddutyfree.com/gifts-for-them.
