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Once a company has an established flow of customer and is at the top of its growth curve

Company case

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Professor

Institution

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Date

Company case

1-Executive Summary:

Once a company has an established flow of customer and is at the top of its growth curve, they have to establish ways by which it can keep the leading position without burning out. One such company is pink, the company has had a successful operation since its inception, increased brand, and product line, maintained its customer base and has increased its geographical operations. However, what are the plans of the company with its new product line, pink, how, where and what are the prospects. The company sums all these is one sentence:” the Victoria brand is the power of the business” the company is having a field day with its marketing strategies, new products, teen,market, then there arises s scenario in which the company is accused of exploiting the seventh and tenth graders(teen and preteens)

2-Background & Statement of the

The use of teen pictures to market new products is attracting many attentions from marketing specialist, scholars as well as legal quarters. There are considerable dangers associated with the use of this marketing strategy, considering the fact that the company may lose its current customer base on market share just because of one wrong step. Corporate backlash may interfere with the company current positive projection and market capitalization. Gateway marketing strategy is also becoming a legal issue as there is a battle on the use of lingerie and teen to market entry level products.Problems Issues:

The problems include:

Leveling of market for the products mix

Increased regulation on the use of teens to market the company’s products

Increased competition from new market entrants

The use of childlike imagery to draw the interest of youth to their products

Sub problem

Sale to the young hip and fashionable customers is likely to be affected. Victoria secret pink, may not last long in the market if the current corporate backlash continues. While the current young, hip and fashionable market shares extremely attractive by all standards, it is likely to fall based on this. The only strategy the company can use is to move to a newer market that offers opportunities for growth while maintaining the current market but with modified business model. The company is also likely to experience improved Sales volume based on their 5 year projection; however, these are only achievable new business model.

3-SWOT

Strenthgs

The company has an established clothes line and presence in a number of markets and towns. One such place is the New York market. The company is also having an exceptionally stable capital base that it can use to operationalise its market sprees in other territories, for example, the company profitability index and is projected to make more than $10billion in five years time. The company also has a perfect market niche, which it can exploit to its advantage based on experience with the same customers. However, the newer products are also promising with the pink brand racking almost $900 on the first fiscal period.

Weaknesses

One of the main weaknesses the company has is the inability to produce new brands within a short time. The company has not diversified its products line in many years and is slow at diversifying. This also posits as a risk to the company. If the company can use its market, presence to influence the market position and roll out new product.

Threats

The company is at a terribly significant threat its current situation. There are many impending low suits, corporate fights, backlash based on its chosen marketing strategy. The use of teens to market its tweens is attracting many legal issues like the law suits for marketing tom the teen and preteens especially those eight graders. Other threats that the company is exposed to include the fact that the older market is leveling off, and the company has to be constantly in search of newer way of engaging these segments while and acquiring new customers. The retails segments are also likely to get competitive based on the industry attractiveness and market structure that allow free entry and exit into the market

Opportunities

The company has many opportunities from its new and old brands in the market. For example, the market segment for Teens products is quite large and unexploded. . The number of teenagers in the US is exceptionally high and increasing, these teens are wanted to spend more than $179billion, per annum. On the other hand, more than 60% of this population has jobs and money to spend. However, the amount of money spends on ten by parents and relatives are enormous. This money is spent on electronic, undergarments, pajama, toiletries as well as clothes. It is also beneficial to no6e that the company is also looking for growth, so the exploitation of this market segment offers the best opportunity form the company in its search from growth.

There is an extremely steep change in the status quo, as the clothes that were once worn indoor are becoming outdoor and casual, clothes like pajama, which the company deals in, is quickly becoming a casual wear and people are embracing it. Fashion has also changed, and the lounge wear is becoming more common with modern women. This also proposes a better market for the products of pinks

4-Analysis of Alternatives:

The main alternative that the company has is, to look determine a perfect balance of resources and revenue and use it to exploit the teen market before its get over competitive, introduce newel products and customer loyalty schemes to keep its current customer base. The company can also design a business model that it can implement in the new market that will provide both growth and profitability.

5-Recommendation(s):

Developing new business model targeting the youth past the teen, and preteen who are likely to make their own decision and not attract a lot of legal attention. Though this model is for the customer above 18 years, it will also attract the teen and the preteen as the model will appeal to both segments.

6-Implementation:

A perfect mix of marketing strategies and product placement promises a number of good than selling to the old customer, soon the company will have exhausted the market segment and the current target market and seek other markets, however, is the company ready to leverage its current buyer perception a loyalty to its advantage. The company has many opportunities in newer territories where backlash is not common and the market is in need of new product experience. The company can also leverage its positive image to drive sales and profits in new markets.

LONG ANSWER QUESTIONS

COMN 1401: Take-Home Final

LONG ANSWER QUESTIONS

Question 1

Individuals who want to be well-informed citizens in today’s information-rich world must be able to assess the material they come across when surfing the Internet. A large part of the Civic Online Reasoning project is to bridge this information gap. The project can be termed as an educational endeavor that provides activities and tests, specially designed and developed to guide learners on how to evaluate the authenticity of online material. Developing civic online reasoning improves the individual’s capacity to seek for, assess, and authenticate political and social content while on the internet. As a global problem, Breakstone et al. (2019) note that students are unable to effectively discern the quality of information available to them through online platforms. The same findings are presented by McGrew et al. (2018) and Wineberg et al. (2019) who argue that students are bombarded with so much information and duped into believing fake information through well-designed websites and other online platforms such as blogs posing as educative channels to receive non-factual and inaccurate information. Materials from social media, blogs, websites, wikis, YouTube videos, and other sources of content are sometimes used in the learning process, yet, they are now key sources of fake news, misinformation, and disinformation, requiring that students apply evaluative skills as proposed in the civic online reasoning project to discern quality of information.

Civic online reasoning, source triangulation, and information literacy are key components of effective learning today that provides students and educators with the right direction and tools to better discern online content for quality and credibility. False information and distortion are a huge danger to people all around the globe, especially in developing countries. A number of studies have shown that people have difficulty distinguishing between truth and fiction, and between trustworthy information and false information. It is important for students and instructors to understand how to shift from weak information literacy approaches to professional fact-checking processes, according to McGrew et al. (2018). People have traditionally been drawn to the ease of having access to a single source of information because of its simplicity. However, one disadvantage of blindly trusting a single piece of evidence is that its content may be questionable and therefore must be double-checked before being accepted. It may be tough to detach from a questionable source that provides comforting information or reinforces current beliefs and attitudes. In this situation, comparisons and validation are quite beneficial in the process of learning. Rather than focusing on learning outcomes that are dependent on a single resource, Wineberg et al. (2019) found that educational investment should place a greater emphasis on the ability to recognize, evaluate, and get trustworthy information from a variety of resources via comparisons and verification. Source triangulation is a component of gaining Information Literacy that comprises learning to verify sources by doing research and comparing many sources in order to establish a true link between two or more sources. Because credibility changes based on the context, the term “credible” is essential to understanding quality of sources (McGrew et al., 2018). What is convincing in a corporate situation is not necessarily the same as what is believable within the confines of a critical studies, and vice versa.

The fact that authenticity often does not emerge from shared experiences is an important qualification. The existence of many major truths is concealed in sources, most of which have accessibility to the free market of ideas and some which are more rigid. The core strength in evaluating information richness by source triangulation is the knowledge that single resources are often readily refuted by alternate explanations. According to Wineberg et al. (2019), performing critical evaluations of many sources and looking for consistency among them might assist people in their efforts to identify meaningful commonalities across sources. It is also vital to find facts and opinions that may have been overlooked when just one source was considered. The goal is to assist individuals in identifying information issues while also teaching them how to take control of the content that is allowed into their thoughts and decision-making structures, as well as how to use information to improve performance.

In summary, source triangulation is merely one component of the greater information literacy training necessary for successfully navigating risky online information environments, which is why cautions about group think are equally significant as source triangulation and other quality assessment concepts. Despite the problems associated with actual commonality, information literacy practitioners and advocates continue to see source triangulation as a crucial strategy for supporting users in accessing the information necessary for democracy to function properly and effectively. It is the same principle that civic online reasoning applies in an effort to enhance information literacy. Therefore, source triangulation and civic online reasoning should be applied to provide better learning outcomes and to create a new generation of learners who are able to discern false information from a sea of information-rich internet sources. The overall aim is to ensure quality of information in learning.

Question 2

The dissemination of false information on the internet has far-reaching consequences for people’s daily lives off the internet. Despite the fact that the decentralization and participative character of electronic technology has helped in the diversifying of the knowledge and the dissemination process, it has also created an urgent need for the development of methods to evaluate the reliability of information (McGrew et al., 2018). Because of the unexpected growth in popularity of false news, such concerns of veracity in the media content have garnered a great deal of attention. The U.S. Presidential elections in 2016 is a landmark case that will be used in the future to mark a change in the way people perceive and interpret online sources of information. Information literacy and content moderation are two approaches that have been proposed to enable better information dissemination. As the transmission of false news grows, there is growing demand on sharing of content vis online platforms to engage and minimize its spread. However, intervening is met with charges of unfair censoring. The conflict involving fair moderating and suppression draws attention to two interconnected issues that occur when determining whether internet information is phony or authentic. To begin, the most difficult challenge is determining what sort of information is a concern that should be highlighted for attention. Uncertainty over whether it is practicable and technically conceivable to acquire and categorize examples of such material in an impartial way is a second challenge.

A likely drawback of information literacy and content moderation approaches is that they are likely to foster a new culture of free speech suppression if they are adopted as wider policies in institutions and governments. In terms of the issues that fact-checking is intended to address, there is, however, little uniformity among the many platforms and websites that provide fact-checking services (Breakstone et al., 2019). Fact-checking websites such as Snopes, for example, do not place as much emphasis on free expression as huge social media platforms such as Twitter and Facebook do, according to the organization. Snopes, on the other hand, is devoted to uncovering erroneous information, whether it is the product of ignorance, misinformation, or just a misinterpretation of the facts as they are presented. Therefore, when it comes to fact-checking, Snopes looks at a far wider spectrum of material than social media sites such as Twitter and Facebook. Snopes deals with material that has the potential to be misleading to an audience in this context, regardless of whether the information was meant to be deceptive to an audience or was just inaccurate.

The inclusion and exclusion criteria are not clearly specified and are not followed when doing a critical examination of content moderation (Wineberg et al., 2019), as may be seen in the following example. As seen by Twitter and Facebook, social media platforms seek to encourage as much interaction from its users as possible while yet allowing for freedom of expression and speech. Facebook algorithms are less likely to flag information that isn’t factual, such as opinion articles, for being untrue as a consequence of this. Despite the fact that opinion pieces are often incorrect, this is fact is ignored. Those who spread false information or make unintended misstatements will be highlighted on Facebook. For its part, Twitter has a more focused strategy, notifying users when they post messages that it considers to be dangerous. Twitter posts that indicate concern about physical, psychological, or informational concerns fall under this category, among other things. Examples of informational hazards include misinformation or disinformation that poses a threat to public health or civic engagement, such as election information, which is a kind of misinformation or disinformation. However, it suffers from the same fault as the previous system: a poorly defined scope in terms of content management exclusion and inclusion criteria that makes it difficult to differentiate between them.

References

Breakstone, J., Smith, M. A. R. K., & Wineburg, S. (2019). Students’ Civic Online Reasoning. A National Portrait.

McGrew, S., Breakstone, J., Ortega, T., Smith, M., & Wineburg, S. (2018). Can students evaluate online sources? Learning from assessments of civic online reasoning. Theory & Research in Social Education, 46(2), 165-193.

Wineburg, S., & McGrew, S. (2019). Lateral reading and the nature of expertise: Reading less and learning more when evaluating digital information. Teachers College Record, 121(11), 1-40.

Interpersonal Communication in Relationships

Communication

Students Name

Institution of AffiliationDate

Interpersonal Communication in Relationships

Relationship three that represents romantic relationship or friend appears to be more interpersonal than the rest of the relations in that it scored higher in areas such as the degree of trust, encompasses unique communication rules and in the goals of communication in achieving a common objective. In this area, the scores were relatively higher with each question scoring scale three and above.

The relationship with less interpersonal skills is that of professional or academic relationship. In this type of relationship, most of the questions scored a lower scale that includes the use of psychological information to predict behavior response, the degree of trust as well as the application of unique communication rules.

In the first relationship involves a fellow student, the cultural background does not affect our response to messages as well as our communication. The reason is that we are in the same category and have the same objectives that we aim to fulfill. The communication with my fellow student, involve a professional environment and most of the communication is conducted in the classroom and therefore the communication more likely to be official due to the situation. In this kind of relationship, the content, as well as the choice of words, really matters as the relationship is academic and therefore calls for educational contents during communication. The use of official language, active listening as well as the maintenance of eye contact with the student helps improve our interpersonal communication as we are able to discuss real terminologies used in the academic context and at the same time try to convince on another through official language that aid in improving our grammar and negotiation skills.

The second relationship involves that of an immediate family or that of an extended family member, and to this case, I chose the relationship with my cousin. In this relationship, cultural background affects our communication and responses in that our perceptions influence us since we are raised in different contexts. The situation and environment do not affect our communication as this is a close family member, and we can talk at any time and at any place that is convenient for us. The content of communication for the relationship differ in place and surroundings in that various occasions such as family gatherings will attract a different communication than when we are alone. Besides, the content of the communication is limited or regulated by age. The use of non-official language, being a good listener, being a role model, showing empathy, as well as facial expressions and eye contact, will help in improving the interpersonal relationship.

The third relationship is that of friendship, and this is one of the relationships that people feel free to talk and communicate about anything. The cultural background does not affect our communication with my friend as we had the same ideologies and brought up in the same environment and therefore we almost have similar perspectives. The environment and situation as well do not influence communication except for some instances such in the presence of elders and kids. The content of our communication varies according to subjects or topics under discussion with most of the communication being casual. Some of the techniques that we would use to enhance our communication are the maintenance of our informal language, show empathy, be a good listener, maintain eye contacts and in overall creating a rapport for communication.