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The most common type of contractual vertical marketing system is a franchise organization. Visit the International Franchise Organization (Links to an external site.)Links to an external site. and fin

The most common type of contractual vertical marketing system is a franchise organization. Visit the International Franchise Organization (Links to an external site.)Links to an external site. and find a franchise that interests you.

Discuss

Make a post thatdescribes the franchise you chose. Besides the course text, you might want to gather information from current business periodicals and news.

Identify which type of franchise it represents and research the market opportunities for that product or service. Be specific, but limit your initial posting to 400 words – bearing in mind that this is a discussion activity, not a research paper.

One of the goals is to learn from the collective knowledge and skills of your peers and the instructor. In addition to your opening posting, you must respond to at least two of your classmates’ responses. Your two required commentary postings to your classmates must be a minimum of 150 words each, but why stop there? Feel free to drop a line or two to as many of your classmates as you can! Your postings should be made on the various day of the week. Please consult the grading rubric for detailed evaluation criteria.

M5 Assignment 2 Discussion Assignment 2: Course ReflectionMarketing is a dynamic and exciting science. This course was designed to give you an opportunity to experience an overview of the many discip

M5 Assignment 2 Discussion

Assignment 2: Course Reflection

Marketing is a dynamic and exciting science. This course was designed to give you an opportunity to experience an overview of the many disciplines/ areas of this science. For our final discussion, examine those marketing areas you found most interesting, enlightening, or important. Explain your findings fully and cite key concepts.

  • Discuss the 5 most important points you have learned about marketing.
  • Reflect on comments by other student posts.

Be sure to provide supporting evidence for your statements. Remember to reference your sources of information.

Write your initial response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.

M5 Assignment 1 Submission InstructionsAssignment 1: LASA 2Marketing Plan By the due date assigned.Throughout this class you have examined a product of the Waters Bottling Company and addressed marke

M5 Assignment 1 Submission

Instructions

Assignment 1: LASA 2

Marketing Plan

By the due date assigned.

Throughout this class you have examined a product of the Waters Bottling Company and addressed market concepts/ theories that will play a role in the success or failure of that given product.Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.This assignment represents Section 5 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5– Personal Selling & Global Markets (Module 5).Section 5 – Promotion Mix/ Personal Selling & Global Markets (Module 5 LASA 2)

  • Promotion Mix
    • Advertising
    • Personal Selling
    • Sales Promotion
    • Direct Marketing
    • Public Relations
  • Brand Management
    • Branding Strategies
    • Emotional Branding
    • Brand Extension
  • Global Markets
    • Opportunities & Challenges

Executive Summary

    • Marketing Implementation & Evaluation
    • Careers in Marketing

You will create a complete Marketing Plan by the end of the course. You will write the Fifth and last section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5 – The Promotion Mix/ Personal Selling & Global Markets (Module 5).Relate all responses using the WBC scenario and the product you have selected to market in Module 1.Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.After completing Section 5, assemble and submit all of the sections into a single comprehensive Marketing Plan document. Include a Title Page, Executive Summary, Table of Contents, and Appendix. Your Executive Summary should be compelling as you sum up the marketing elements that are the keys to the successful execution of this plan.Careers in Marketing

  • List the sections of the marketing plan.
  • Identify possible careers associated for each section.
  • Select two of those career choices and discuss the skills required to secure these two positions.
  • Determine what steps you can take to develop those skills.

Be sure to provide supporting evidence for your statements. Remember to reference your sources of information.Write your Careers in Marketing response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.