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M4 Assignment 2 Submission InstructionsAssignment 2: Place (Distribution Strategy) and PromotionUsing the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the pr

M4 Assignment 2 Submission

Instructions

Assignment 2: Place (Distribution Strategy) and Promotion

Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise and complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.This assignment represents Section 4 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 4– Place & Promotion (Module 4).

Section 4 – Place & Promotion (Module 4)

  • Distribution Channels
    • Length & Width
    • Direct & Indirect
    • Vertical & Horizontal Channel Conflict
  • Promotion
    • Communication Process & Tools
    • Product Life Cycle
    • Push vs. Pull

You will create a complete Marketing Plan by the end of the course. You will write the Fourth section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 4 – The Place & Promotion (Module 4).Relate all responses using the WBC scenario and the product you have selected to market in Module 1.Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

M4 Assignment 1 Discussion Assignment 1: Marketing Communication ProcessCommunicating is an important marketing process of conveying our message to our customers and prospects. We use certain media b

M4 Assignment 1 Discussion

Assignment 1: Marketing Communication Process

Communicating is an important marketing process of conveying our message to our customers and prospects. We use certain media based upon their ability to meet communication goals and objectives.

  • Describe a recent promotion experience. (As seen on television, mail, radio, Internet, sales person, outdoor/ signage, prints, etc.)
  • Identify each of the Communication Process elements to that promotion. Provide evidence by example.
  • Discuss whether the given promotion was effective and how it would be better served in another promotion medium. Present your rationale in marketing terms/ concepts.
  • Read other student posts and identify elements they may have missed and/ or those that were done well that made that promotion particularly effective.

Be sure to provide supporting evidence for your statements.Write your initial response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.