Recent orders

M3 Assignment 2 Submission InstructionsAssignment 2: LASA 1: Product & PriceUsing the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selec

M3 Assignment 2 Submission

Instructions

Assignment 2: LASA 1: Product & Price

Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.This assignment represents Section 3 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3– Product & Price (Module 3).

Section 3 – Product & Price (Module 3 LASA 1)

  • The Product
    • Product Levels: Core, Actual, & Augmented (Packaging)
    • Product Life Cycle
    • BCG Model
  • Services Marketing
  • Price Determination & Pricing Strategies
    • Supply & Demand
    • Competition
    • Objectives and Strategies

You will create a complete Marketing Plan by the end of the course. You will write the third section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3 – The Product & Pricing (Module 3).Relate all responses using the WBC scenario and the product you have selected to market in Module 1.Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

M3 Assignment 1 Discussion Assignment 1: Product Life CycleProducts tend to go through certain stages during their life on the market. There are particular marketing characteristics associated with e

M3 Assignment 1 Discussion

Assignment 1: Product Life Cycle

Products tend to go through certain stages during their life on the market. There are particular marketing characteristics associated with each stage of this cycle. Identify products that best represent each particular stage. Support your selection with evidence characteristic of that particular stage.Identify current products that are on the market today and discuss the following:

  • Select separate products as an example of each of the stages of the Product Life Cycle concept.
  • Provide evidence to support your position. Identify the marketing characteristics that are present for that particular life cycle stage with the product you selected.
  • Please try not to select a product that has already been posted by another student.
  • Challenge/ confirm other students’ responses with evidence of your own.

Be sure to provide supporting evidence for your statements.Write your initial response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.

M2 Assignment 2 Submission InstructionsAssignment 2: Business Environment and Marketing ResearchUsing the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the pr

M2 Assignment 2 Submission

Instructions

Assignment 2: Business Environment and Marketing Research

Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.This assignment represents Section 2 of the Marketing Plan. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 – Marketing Research & Target marketing (Module 2).

Section 2 – Market Research & Targeting (Module 2)

  • Market Research
    • Research Methods & Data Mining
    • Market Research Process
  • Consumer Behavior
    • B2C vs. B2B
    • Consumer Decision Making Process
    • Factors Affecting B2C and B2B consumer behavior
  • Market Segmentation
    • Market Segmentation Concepts
    • Segmentation Process
    • Segmentation Strategies
  • Target Marketing

Relate all responses using the WBC scenario and the product you have selected to market in Module 1.Create a 4- to 6-page Word document for your Marketing Plan sections. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.