Recent orders

M2 Assignment 1 Discussion Assignment 1: B2C vs. B2B Buying BehaviorWe market to consumers differently than we do when we market to businesses. There are some marketing basics that are the same but t

M2 Assignment 1 Discussion

Assignment 1: B2C vs. B2B Buying Behavior

We market to consumers differently than we do when we market to businesses. There are some marketing basics that are the same but there are also many differences. The decision to buy is derived in different ways and requires a whole different approach from marketers. In this assignment, you are to explain these similarities and differences.

  • Compare and contrast the B2C versus B2B Buying Behavior for a current product on the market today. Use the same product for both the B2C and B2B situation.
  • Discuss any similarities or differences between the two. Use real-life examples in your analysis.
  • Examine how these buying behaviors would affect marketing activities/ strategies.

Be sure to provide supporting evidence for your statements.Write your initial response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.

M1 Assignment 3 Submission InstructionsAssignment 3: Market Plan Section 1Preface:You are the new marketing manager to The Waters Bottling Company (WBC) of Munsonville, NH. They have never done any m

M1 Assignment 3 Submission

Instructions

Assignment 3: Market Plan Section 1

Preface:

You are the new marketing manager to The Waters Bottling Company (WBC) of Munsonville, NH. They have never done any marketing for their water before so they will need to be educated as to the role of marketing in their company’s success. They started their company last year and want to “do it right” according to their president and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses the initial. He also is rather fond of Blues music, which he would like to incorporate into the marketing plan in some way.) They want to sell their crystal clear, granite filtered mountain water to the “right” market. It is your job to identify that target market. At this point, they don’t even know how the product should be packaged or have a name to identify it. You will get to make that determination and carry that product through the entire Marketing Plan.Imagination and creativity combined with solid marketing concepts will be the basic framework for your report. They will be relying on you for all of the details to make this product successful. They are well funded and ready to bring this product to market, with your help and guidance.Use the attached Marketing Planning Guide to build your marketing plan for their naturally mineral rich pure mountain water. Be sure to relate the marketing concepts/ theories to this product/ company as you build the marketing plan over the length of the course. The completed sections of the marketing plan will be submitted in the Dropbox for each module. Use each of the outline items as headers/ subheads for your analysis. Be concise and apply each of the appropriate concepts to the WBC scenario.

Marketing Planning Guide

Section 1 – The Environment (Module 1)

  • Introduction to Marketing
    • The Marketing Mix
    • The Marketing Environment
    • Marketing and its relationship with other functional areas of business
  • Strategic Marketing
    • Planning Process
  • Strategy
    • Organizational Levels
    • Goals and Objectives
  • Planning Gap
    • Ethics in Marketing

You will create a complete Marketing Plan by the end of the course. You will write the first section of the Marketing Plan for this assignment. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 1 – The Environment (Module 1).Over the span of the course, you will gather information from a number of probable sources. Some of the sources may include, but are not limited to, the Internet, public libraries, business magazines, newspapers, the Harvard Business Review, the Wall Street Journal, annual reports, consultant/industry analyst reports, databases, Department of Commerce publications, Temple and other university libraries, trade and academic journals, Moody’s, Value Line, etc.You may be surprised and overwhelmed by the volume of information that is available for many topics, though you may have to do some “detective work” to locate them.You may find Web sites such as Hoovers.com and Lexis-Nexis extremely helpful.Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

M1 Assignment 2 Discussion Assignment 1: Identify Product & Marketing MixSelect/ identify a major consumer product and the company that makes it. Provide a brief history of them both. (Select an exis

M1 Assignment 2 Discussion

Assignment 1: Identify Product & Marketing Mix

  1. Select/ identify a major consumer product and the company that makes it. Provide a brief history of them both. (Select an existing publicly owned company. View the link Public Companies for a comprehensive list of publicly traded companies.)
  2. Identify/ create/ build a Marketing Mix for this product as it is today.
  3. Discuss any potential ethical or social responsible issues that could arise from the marketing of this product.

Your post should be written about the marketing activities of a well-known consumer product, not services (like insurance, storage, or banking), not automobiles/ jets or any other industrial product. Select a well-known consumer company/product that comes in a box/ bottle/ can/ etc. (like Corn Flakes, M&M, Hershey Kisses, Welch’s Grape Jelly) to demonstrate the marketing concepts we will study. You will usually find a great deal of marketing/ business information out there on well-known consumer products to complete your assignments with ease. Focus on the product then tie in the company.Keep in mind the demonstration of the marketing concepts and terms in your writing are the basis for determining your level of understanding of the concepts and terms studied. Use them! Also, be sure to cite them from your text and other sources for maximum earned points.Write your initial response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.