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unit 2 and 3
Unit 2 IP Wed, 8/30/17 600 pages
A hospital marketing director at a very large hospital in an urban setting has several research projects to undertake this quarter. The hospital is continuing to expand its offerings in the metropolitan area and ensure a strong relationship with the top physicians in the community.
The 3 current projects that he is currently researching include the following:
- The hospital urology department wants to establish a sexual dysfunction clinic. The department head wants to get an estimate of the number of men ages 35–60 in the community suffering with some form of sexual dysfunction.
- A primary care medical group is trying to determine whether patients are being greeted and serviced appropriately by the billing and admitting departments.
- A managed care organization (MCO) is trying to determine what concerns physicians have in agreeing to become part of its panel of physicians who will treat their enrollees.
He has asked you to assist by developing a report analyzing how each of these 3 projects would be communicated to each market segment and how each will help the hospital improve its relationship with the public.
Because of the nature of the report, it needs to include a critique of current literature (scholarly references) to support a position on each.
The use of APA Style and at least 3 references is required.
Unit 3 DB DUE 9/1 300 WORDS
Primary Task Response: Within the Discussion Board area, write 500–700 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
Health care markets in the United States are rapidly changing. The effectiveness of marketing techniques, competition, and the demands for health care services vary by geographic region for a variety of reasons.
Discuss the following for this assignment:
- Describe the importance of profiling a market’s area.
- Discuss 2–3 sources of primary and secondary data that can be used to analyze a market.
Label each question and use required material and reference it
How has the convergence of media, discussed in Chapter 16, influenced the media writing and editing processes? Provide some examples of media convergence that you witness in your everyday experiences.
Identifying Audience
Why is identifying audience important in the writing and editing processes? At what point should you identify your audience in these processes? Provide examples when you recently wrote for two different audiences. What influence did your audience have on your writing?
help with homework
As a brand manager, for a product of your choice, develop a strategy for launching the product in a manner most likely to capture the attention of the product’s primary target market.
Write a 500-1,000-word paper describing the product and outlining your strategic approach to marketing this product. Discuss some of the social and ethical issues for this industry and product. Identify strategies for addressing concerns about these issues with the primary target market.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.