Recent orders

Due at Midnight eastern time

Faced with declining attendance (subscription and single ticket), a large deficit and a “sluggish” economy, you along with threeexecutives of the Vancouver Symphony Orchestra (VSO) ponder the results of an audience survey

You are in charge of preparing a memo for the Board of Directors analyzing how to best build ticket sales for the remaining four months of the season.

Write a three- to five-page Report to the Board of Directors addressing the following questions. APA FORMAT

·         What management questions are you hoping to resolve and how did the data help?

·         What decisions did you make?

·         What are the strengths and weaknesses of this market research project?

·         What trade-offs have been made?

·         Explain any sampling bias?

·         What issues would you address in future surveys and studies?

BACKGROUND INFORMATION

http://higheredbcs.wiley.com/legacy/college/kumar/047141235X/cases/part3.pdf

Key players

·         Ed Oscapella (Board Chair) – “We’ve got to do something, and do it fast, to get out of this difficult situation. Time is running out for the season. I think we should really stress to the board our most important recommendation based on the results as given. I just don’t know what it is.”

·         Jane Corbett (Market Chair) – “From my point of view, I’ve got to find out who wants what: Do subscribers want something different than nonsubscribers? If so, what is it? We’ve got all this information that needs analyzing and I’m hoping it will be useful in marketing the rest of the season. Whatever we decide it must specific and actionable.”

·         E. Douglas Hughes (Co Chair) – “I’ve got to decide on an appropriate theme or themes to communicate to the segments we go after. We’ve got to give the printers sufficient lead time to get our brochures out, so I need to know what to focus on in the promotion”

3 pages analysis of interviews

please check the guidlines attachment first and then see other attachments!

links for the course meterial:

oppeness concept

what consumers what? 

We need a “moral operating system”

https://www.ted.com/talks/damon_horowitz/transcript

Prospect theory (loss vs gain and risk)

MKT Article

Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing). Begin your research by using the GCU Library or an electronic database search.

Find a scholarly, peer-reviewed journal article (published within the last 5 years) on a topic addressed in this course that is of interest to you. 

Write an article review of 750-1,000 words that addresses the following: 

  1. What is the thesis (main idea) of the article?
  2. Why is (are) the author(s) writing about the topic?
  3. What facts are presented?
  4. How does it relate to the other readings (especially the text) on the topic?
  5. What are the conclusions and recommendations?
  6. Critique the article.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.