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Due Week 7 and worth 220 pointsRead the case stud

Due Week 7 and worth 220 pointsRead the case stud

Due Week 7 and worth 220 points

Read the case study titled “Stopping Outshopping”, located in the online course shell. Then, use the Internet or Strayer databases to research similar marketing strategies in the health care industry.

Write a four to six (4-6) page paper in which you:

1.      Based on the textbook’s summary of Timothy’s philosophy of continually striving for excellence, determine whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services.

2.      Examine the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency.

3.      Evaluate the potential value of Michael Porter’s Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem.

4.      Appraise the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy.

5.      Propose a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position.

6.      Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. 

Your assignment must follow these formatting requirements:

·         Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

·         Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Unit 6

  • Please submit the Final Project Marketing Plan and Implementation to the grade book. Your submission should be a minimum of 6 pages written in APA format, including a cover page and a reference page.

    In this course, the role of Marketing is introduced with readings, lectures, activities and discussions that aligned with various organizational goals and objectives. The customer and the value of the customer experience were presented with a direct connection to business performance and predictability through the use of metrics. Market analysis, through the use of market segmentation, market potential and strategies, was applied to examine the market along with approaches to increase market share. In the Marketing Mix presentation we took a close look at the 4 P’s of marketing, products, prices, promotions, and places. These foundations have prepared you for this final project. Creating a marketing plan along with appropriate metrics for a new or existing product that analyzes market performance and predictability.

    Practice:  In any organization you will serve a role in the marketing plan and implementation. This final project will prepare you for that role. Prepare a marketing plan and make sure it follows the listed criteria:

    • Revise and edit versions of Activity 3 from Units 1-5 that you previously submitted
    • Writing is organized, clear, grammatically correct and follows APA Style Guide
    • Final project must have a cover sheet and a table of contents
    • Each unit activity has a heading that follows APA Style Guide

    Unit 1 Marketing: Introduction to Marketing: A Marketing Plan Aligned with Organizational Objectives

    Unit 2 Marketing: Market Analysis Using Market Segmentation, Market Potential, And Strategies

    Unit 3 Marketing: The Customer and the Customer Experience

    Unit 4 Marketing: The Marketing Mix and Strategic Marketing Management

    Unit 5 Marketing: Apply Metrics to Measure Marketing Performance

    Please submit your Unit #6 Final Project Activity #3 to the grade book.

    PLEASE SEE GRADING RUBRIC FOR GRADING CRITERIA

unit 2 marketing

Unit 2 Discussion

Discussion Topic

chapter 2 reading in attachement

Respond to your Discussion topic after you have completed your Reading and Learning Activity.

Strategic Planning for Competitive Advantage

Chapter 2 discusses the notion of competitive advantage. Is it possible to achieve a sustainable competitive advantage, or is a sustainable competitive advantage just a theory?

Do Apple’s iPad, TiVo, Netflix, Starbucks, Walmart, etc. have a competitive advantage? Why or why not? Explain your thoughts.