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Media
Separate Part I and II.
Part 1 two questions – use references:
Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more [Electronic version]. Retrieved from https://content.ashford.edu/
And Lecture (attached)
1. (350 words) Look at the different types of advertising shown in Table 4.2 of the text. Select one product and determine how each type of advertising strategy would be used.
2. (350 words) Select three advertisements from three different countries using traditional advertising venues and Internet advertising venues. Assess how culture and ethics influence understanding the ad from each country
Part II (4 pages). Use 3 references to include:
Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more [Electronic version]. Retrieved from https://content.ashford.edu/
Media Buying
You have been assigned the task of purchasing media for your client’s advertising campaign. Discuss the steps you would use in determining how you would select a media venue. Describe each of the five W’s for your media planning. Describe the three most important rules of media buying and why they apply to your client.
Voice Mail Follow-Up
Your supervisor has asked to you write a brief email on the vacation policy changes to be distributed to staff. You have just finished up and have sent your newly constructed email to the staff. Now, you must call your supervisor and leave a voice mail response updating him or her that you have sent out the new vacation policy email to staff. Once you create your voice mail message, be sure to attach it when submitting this assignment.
Note: For this assignment, you will need to use a sound recorder such as Sounder Recorder on PC or Quicktime on Mac.
Leave a follow-up reply voice mail for your supervisor when you have completed the email in which you:
- Inform your supervisor that you have completed the email.
- Confirm to which employees you sent the email.
- Confirm the date and time when you sent the email.
- Target the appropriate professional audience.
- Use appropriate rate, volume, and pitch for professional audience.
- Speak for clarity, including articulation, pronunciation, and fluency.
- Meet three to five (3-5) sentence minimum requirement.
- ******Attach you will find the original document,
Complementary Partners
magine you are working with a partner to plan and host a workshop on leadership. There will be 100 people attending. Review the following optional articles and videos that detail creating a PowerPoint presentation for this assignment:
- “Create your first PowerPoint 2013 presentation” by Microsoft, found at http://office.microsoft.com/en-us/support/create-your-first-powerpoint-2013-presentation-RZ102925085.aspx?CTT=5&origin=HA102809627.
- “Top Ten Slide Tips” by Garr Reynolds, found at http://www.garrreynolds.com/preso-tips/design/.
- “Top 10 Best Practices When Using PowerPoint for Presentations” found at https://www.youtube.com/watch?v=rtygW25vj_I.
Write a five to seven (5-7) slide narrated PowerPoint presentation in which you:
- Describe what strengths you would like your partner to have for this particular task, and why.
- Explain how the strengths you have chosen for your partner would complement your strengths.
- Identify the top two leadership points you would want to share at the workshop, and discuss why you selected those points.
- Address two additional leadership traits that can assist in managing conflict and improve communication within the organization.
- Format your assignment according to the following formatting requirements:
- Format the PowerPoint presentation with headings on each slide and at least one (1) relevant graphic (photograph, graph, clip art, etc.). Ensure that the presentation is visually appealing and readable from up to 18 feet away.
- Include a title slide containing the title of the assignment, your name, your professor’s name, the course title, and the date