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The sports marketing industry is extremely competitive, and to be successful you must develop your networking skills and gain practical experience through volunteering and completing internships. To learn more about the skills employers’ desire, conduct r

The sports marketing industry is extremely competitive, and to be successful you must develop your networking skills and gain practical experience through volunteering and completing internships. To learn more about the skills employers’ desire, conduct research related to sports marketing internships. Using Appendix A in the textbook and your own research, read the postings for at least five different internship positions. Discuss what appear to be the most common types of jobs available along with the five most important essential skills and responsibilities associated with the positions. Based on what you viewed in the internship postings, how important is it to have skills in the following areas?

  1. Sales and revenue generation
  2. Data analytics
  3. Use of technology and social media

Discuss reasons you believe these skills are or are not critical to your future success as a sports business professional.

Understanding consumers and creating sports marketing directed specifically at sports fans helps teams and brands generate revenue. Through studying “Fan DNA” you can devise marketing strategies that target the consumer, create competitive advantage in th

Understanding consumers and creating sports marketing directed specifically at sports fans helps teams and brands generate revenue. Through studying “Fan DNA” you can devise marketing strategies that target the consumer, create competitive advantage in the marketplace, and ultimately increase the return on investment for teams and brands.

Begin by viewing Repucom’s “Fan DNA” video from the Topic Materials. Next, view the Infographic, “2013 Sports Fan Demographics” and read “A Demographic Profile of League and Team Fans” in the Topic Materials. From these and the other topic sources, you can see that there is a wide range of information and categories you can use to develop the profile of a typical fan.

For this assignment, select a major sports team and research its Fan DNA. Your goal is to do the following in a 500-750 word paper.

  1. Identify the Fan DNA by summarizing it as a specific consumer profile associated with the team. Site the resources you used to compile the information within the profile.
  2. List three marketing ideas you could apply to consumers within this sports marketing niche with the goal of creating competitive advantage and a return on investment for the team.
  3. Explain how incorporating each idea could create competitive advantage for the team and provide a return on investment (i.e., through increased sales of tickets, merchandise, etc.) while meeting the needs of consumers who fit the Fan DNA profile.

Prepare this assignment according to the guidelines found in the APA Style Guide,

Strategic Plan, Part 2: Internal Environmental Analysis

Follow the instructions based on decision to complete the Strategic Plan: 

Strategic Plan Part 2: Internal Environmental Analysis

Write a 1,400-word minimum internal environmental analysis in which you include the following: 

  • Assess the organization’s internal environment.
  • Identify the most important strengths and weaknesses of your organization including an assessment of the organization’s resources.
  • Identify the most important internal environmental factors in the general, industry, and external analysis in relation to the internal analysis.
  • Perform competitor analysis.
  • Assess the structure of the organization and the influence this has on its performance.
  • Determine the organization’s competitive position and the possibilities this provides. 

Format your paper according to APA guidelines.