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WA132517

Writing Assignment to answer 4 questions attachment and reading material for review, this is part 1 of a 4 part assignment

Marketing – SWOT Analysis

I need assistance in on a SWOT Analysis for a pet food company that I’ve named Tasty Treats which is organic.

The details are below

Complete the assignment as follows: 

Using the Milestone One SWOT Template provided, conduct a SWOT for the pet supply store’s new product. Consider how this information can help to develop the marketing strategy. You will post your SWOT to the discussion board as an image. In your post, discuss which of the product’s strengths you will be leveraging in your marketing activities. In addition to your SWOT matrix image, include one to two paragraphs describing how the company could use this information to develop marketing strategies and activities. Use specific details and examples. 

In your response posts to your classmates, discuss how the company’s threats or weaknesses could affect your classmates’ proposed marketing activities. 

For Catherine Owens

The Internship should be done on Netflix. This builds on the plan from Week 2. 

Mktg Plan Assignment

What To Do:

Finish the marketing plan you began in week 2 and wow your internship bosses!

Guided Response:

Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.

The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic, check out our sample McDonald’s marketing plan.

Note that you’ve already covered this first set of topics in your week 2 situational analysis. Feel free to revise your earlier work as needed.

  • A description of your selected company/brand
  • The core products/services they offer
  • A brief history
  • Key current competitors
  • A SWOT (strengths, weaknesses, threats & opportunities) analysis
    • For each, identify and describe a minimum of 3 examples (12 in total).
  • A description of the product/service that you want to market & SWOT rationale

Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.

  • Segmentation approach and rationale
    • e.g., Demographic, geodemographic, behavioral, psychographic, etc.
  • Target market(s) description
  • Positioning statement
  • Marketing mix details
    • Address each “P” (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.
  • Success metrics
    • Discuss at least 3 metrics you might analyze to evaluate the success of your plan.
  • International considerations
    • Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.
  • Conclusion
    • Summarize your plan and why it deserves to be funded.
  • References