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answer the questions.

 read the case then Each question answer is roughly 4/5 lines and the total answer  should be 1-2 pages.

  1. What could go wrong? Imagine you are a marketing executive at AEO. This proposal has come across your desk from one of your marketing teams and your advertising agency. What are the major risks of this campaign? How likely is each of these?

2.     What could go right? What does AEO potentially stand to gain from this campaign? What are the potential upsides? How likely is each of these?

3.     Would you approve it? Is there anything you would change to minimize risks?

4.     How do you measure success? Supposing you decided to approve this campaign and it ran, what metrics would you use to determine the success of this campaign?

5.     How do you make this successful? Supposing you decided to approve this campaign and it ran, what would your marketing efforts be to achieve specific success metrics? What would be done on social media, not on social media? How would the marketing efforts be designed and managed to minimize risk?

Company’s Integration of Marketing Communications

Activity Context

This assignment helps you develop the skills to master the following course competencies:

  • Apply theories, models, and practices of marketing.
  • Integrate marketing analyses into general business management planning and decision making.
  • Communicate in a manner that is professional and consistent with expectations for members of the business profession.

This assignment helps you develop the skills to master the following objectives:

  • Analyze the tools available for marketing communication and their usage.
  • Evaluate marketing communication in context of key concepts of advertising, sales promotion, and public relations as they pertain to marketing management.

Revisit the MBA6012 Course Alignment Map to review how all activities assist you in achieving the course competencies and overall program outcomes.

Activity Instructions

Submit the Company’s Integration of Marketing Communications assignment. This assignment requires you to analyze how your company integrates its marketing communications tools and promotional activities. Your essay should display the following:

  • Appreciation of the significance of the concept of integrated marketing communications (IMC) and its impact on marketing management.
  • Identification of the elements of the promotion mix and the pros and cons of each element.
  • Connection of the concept of the communication process model to important issues in promotional strategy.
  • Description of the components of the marketing manager’s role in promotional strategy.
  • Understanding of the key concepts of advertising, sales promotion, and public relations as they pertain to marketing management.

As you construct your essay, remember that communications can be physically and electronically integrated.

Submission Requirements

  • Written communication: Written communication should be free of errors that detract from the overall message.
  • APA formatting: Resources and citations should be formatted according to APA (6th edition) style and formatting.
  • Resources: Minimum of 2 sources required.
  • Length: 3–5 typed, double-spaced pages.
  • Font and font size: Times New Roman, 12-point.

Global Strategy DB 6

Entering New Markets

There are many ways to enter a new market like licensing and joint ventures.

WEEK 6 MAIN DISCUSSION POST:

  • Give examples of companies from two different countries that use licensing as a global marketing strategy.
  • Provide background on a successful joint venture.

Your analysis must be substantiated by research from articles in the library’s full-text databases or other graduate level resources. Use of consultant or other inappropriate sites is banned and may result in a zero for the assignment. Since you are engaging in research, be sure to cite the source(s) in APA format.