Global Strategy DB 6

Entering New Markets

There are many ways to enter a new market like licensing and joint ventures.


  • Give examples of companies from two different countries that use licensing as a global marketing strategy.
  • Provide background on a successful joint venture.

Your analysis must be substantiated by research from articles in the library’s full-text databases or other graduate level resources. Use of consultant or other inappropriate sites is banned and may result in a zero for the assignment. Since you are engaging in research, be sure to cite the source(s) in APA format.

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