Recent orders

Promotional Strategy PPTX

Topic to be discussed at time of handshake.

Create a powerpoint with the following:

Explain your promotional strategy for your product or service. (1-2 slides with speaker notes)

 Include how you will use at least three of the following elements: (3 slides with speaker notes)

•Advertising

•Public relations

•Digital marketing, including social media

format to APA guidelines.

The Marketing Research Plan

Scenario: The Marketing Research Plan

You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager.

Select one of the franchise companies below for which you would like to be Marketing Manager.

Edible Arrangements® – Edible fruit baskets – Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.

Cartridge World® – Cartridge Company – carries a complete line of both inkjet and toner printer cartridges. Offers both remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and postage machines.

Liberty Tax Service® – Taxes – provides tax service to both consumers and businesses.

In this scenario, you will be responsible for the following:

  • Develop a marketing research plan for a product.

In addition you will be conducting the following tasks:

  • Illustrate the research process
  • Use secondary data sources
  • Develop a primary data plan
  • Predict market potential and forecasting

Rubric:

mt450_unit_3_assignment.pdf

develop a 3-page essay proposing three separate and innovative ideas for a new recreation related product or service and write a 2-page news release to raise awareness about their product or service.

1. Creative Proposal

Students will develop a 3-page essay proposing three separate and innovative ideas for a new recreation related product or service

2. News Release

Students will write a 2-page news release to raise awareness about their product or service. Details and the grading rubric will be distributed in class.

Those are two seperate papers but they are linked with each other. The first one you create the three ideas and in the second paper you choose one of the three to raise awarness about it.

All the details are in the attachement.