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Microsoft – PART 3

For Part 3, you will focus on the following points:

  • internal and external issues,
  • competition
  • future outlook for the organization, and
  • implementation of tools for measuring business success.

Much of the information you will need to complete this segment can be found in the case study, which was provided back from Part 1. However, you are welcome to conduct further research as needed.

For the future of the organization, you may be creative and add your own insight on where you see the company going. Your project must be a minimum of three full pages in length, not including the title and reference page. Make certain to include an introductory paragraph.

If you need additional information, please let me know.

Consumer Behavior

The manager of your favorite Starbucks has asked you to use your marketing skills to help attract people like yourself to “his/her” Starbucks. The manager wants a complete evaluation of the experience, covering the sequence of events from a customer’s first media exposure, to being there, to the trip home. To do this, visit a few Starbucks with your mind open to all sensations that might attract or lose new customers (two different Starbucks per group member). Make a list of what you see, hear, taste, smell, and feel during your visits. What did you hear? What is the place like? What sort of customers does it attract? What mood do the customers create? Compared to other Starbucks, what is especially attractive or unattractive about this one? What can you buy? What is its quality and price? Provide a detailed set of recommendations to the manager of your favorite Starbucks, with evidence based on your observations and concepts learned in class and from the CB book. Also, provide a detailed notation of your observations that include date, time, locations, specifics about customers, etc.

New Jersey Only 

summary

Be sure to follow the grading form attached to this assignment.

It is important to understand that there are various marketing and communication strategies that are used in the health care industry. Your team will conduct research on the internet to explore marketing and communications strategy templates as well as discuss the importance of different templates used in marketing.

Write a 350to 700 word summary based on your findings. Cover the following,

Identify two marketing strategy templates and two communication strategy templates.

  • Describe the components that make up each strategy template.
  • Describe the appropriate marketing use of the templates researched.
  • Explain the similarities and differences of the marketing and communication strategy templates you have researched.
  • Format your assignment according to APA guidelines.
  • Cite a minimum of six peer-reviewed, scholarly, or similar references to support your summary.