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Unit VII Discussion Board Question

 Now that you have become somewhat of an expert on the company (Samsung Electronics) you are researching for your assignments, please share your findings with your fellow classmates. Explain how your company applies the four Ps and whether they have a competitive advantage in each area of the marketing mix.  Was there any thing surprising with and your research? What recommendations do you have for your company? 

Healthcare Reporting and Marketing

 2–3 pages

You have been promoted to a member of the management team in Krona’s financial department. You have hired a new staff member who will to assist you in preparing materials for the next Board of Directors meeting, in which the annual financial reports will be presented. You are required to accomplish the following:

  • Write an e-mail to your new employee explaining the components and the process of creating an annual report. Focus strongly on how accounting inputs are formulated into financial reports and statements for the organization.
  • Discuss 3 of the following annual reporting components, what information they provide, and why they are important to understand:
    • Chairman of the Board Letter
    • Sales and marketing summary
    • 10-year summary of financial figures
    • Management discussion and analysis
    • CPA opinion letter
    • Financial statements (balance sheet, check sales, profits, R&D spending, inventory and debt levels over time) subsidiaries
    • Financial and operating ratios (liquidity, solvency, and profitability)
    • Donors

marketing review questions

answer questions

1.    Describe the possible barriers to entry and exit for (a) a group of nurse practitioners who practice in primary care wanting to establish their own independent office to care for patients with primary care medical needs, (b) a pharmaceutical company considering offering a new drug for the treatment of renal disease, and (c) and entrepreneur waiting to establish a mobile-based physician consult service for minor medical problems.

2.    What environmental factors would you suggest account for (a) in-company clinics that deal with the employee medical problems such as the one established by Toyota (from the text), and (b) the success of after-hours clinics and urgent -care facilities in many metropolitan areas?

3.    A primary care medical group has a list of patients who had once used the group on a regular basis as their primary source of care.  However, scanning their records, these patients had not been in for an appointment in the past 2 years.  The senior partner wants to send them an informational flyer about the practice and a refrigerator magnet that has the group’s telephone number and after-hours service number.  As the marketing director for the practice evaluate this approach in light of the HIPAA regulations.  Can it be implemented, why or why not?