Walmart Case Study Assignment

Walmart Case Study Assignment

Please see attached PDF about Walmart case study and respond to the questions below.

For the case studies ANSWER ALL OF THE QUESTIONS of the case and any additional questions assigned by the instructor. The write-up should be a minimum of 3 pages in length (word document).

Wal-Mart Case: Customer Profiling

Why has Wal-Mart been so much more successful than its competitors?

What market segment does its business model attract?

What is Wal-Mart’s competitive advantage?

Please list and explain all the factors that contributed to Wal-Mart’s failure entering the Chinese market?

What mistakes did Wal-Mart make profiling their Chinese customers?

If you were the manager in charge of this international expansion, how would handle this situation? Please provide a plan of action.
based on your analysis, what would you advise the Wal-Mart’s Board of Directors to do? Should Wal-Mart remain in China or should they opt to withdraw from the market?


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