Effective advertisements integrate elements from both the left side of the brain as well as the right. They contain elements that appeal to emotions as well as having rational arguments. A laundry detergent may be advertised as having the rational benefit of getting clothes cleaner but also contain the emotional promise that your mother-in-law will think of you more favorably.

For each of the following websites, discuss the balance of left-brain versus right-brain advertising appeal.

Pier 1 Imports – http://www.pier1.com
Pig O’ My Heart Potbellies – http://www.potbellypigs.com
Popeyes Louisiana Kitchen – www.popeyes.com
Backcountry.com – www.backcountry.com

write a paragraph for each website you discuss
and use the lectures and book as reference

required book:
Integrated Advertising, Promotion, and Marketing Communications (8th Edition)
by Kenneth E. Clow (Author), Donald E. Baack (Author)