Required

*Must acknowledge all sources of information using full Harvard Style Referencing (In-text
referencing plus list of references at the end) Minimum of 5 references are required.
*Copy and paste-plagiarized work will be detected by TURNITIN and heavily penalized
-In an essay format answer the following four questions: –
Q1. Critically discuss the key forces in the general and industry environments that affect
Emirate’s choice of strategy. (30 marks-700 words)
Q2. How does Emirates compete? What internal resources and assets does Emirates have that may give it a competitive advantage? (30 marks-700 words)
Q3. Critically discuss Emirates Business –Level strategies. What are the challenges Emirates
might face to continue delivering its promise and stay ahead of competitors? (20marks- 300
words)
Q4. Assess the effectiveness of Emirates’ leadership. Discuss how Sheikh Mohammed bin
Rashid al Maktoum and then Sir Tim Clark illustrated the activities of strategic leadership.
(20marks-300words)