Instructions 

This analysis should be of a company or of a brand that you feel is either currently struggling or is under-performing. NOTE: Pls choose one of these companies JCPenney, Kohls, payless or Forever 21

1. Description of company and identification of areas where you feel that the company or brand is struggling. Please limit this assessment to 3-4 key areas. (approx. 2 pages)

2. Description of key sources of problem areas. (1 pages)

3. Recommendations for how company or brand might address problem areas. ( approx. 3 pages )

4. Brief conclusion (1 page)

References: The report should be double-spaced and in 12-point type. Please cite any information that you acquire from outside sources in accordance with APA guidelines.