Proposed Design for a New Service
1. Identify the target market.
2. Address each element in the service concept.
3. Articulate a competitive strategy.
4. Prepare the analysis statement.
analysis.

Required:

Assignment instructions:

1. Use the cover page provided in this assignment.
2. Work on the assignment as an group exercise.
3. Use headings to break your assignment up, it’s a good assignment format to use as you can break
writing up into chunks.
4. The assignment report should contain analysis / answers in complete sentences with sufficient
theoretical underpinning.
5. Marks will be deducted for inappropriate usage of the English language and grammar as well.
6. A presentation of the project will be made during the class (see schedule for details). A project
report of five pages or less plus exhibits will be due on the day your group makes its presentation.
7. Correctly reference any material you use that isn’t your own, to avoid plagiarism charges on your
submission. A “References” section is mandatory if you use references. For references follow the
APA style. In-text references must be provided at appropriate places if you include “References”
section at the end of the report.
8. Reference style Text: Citations in the text should follow the referencing style used by the
American Psychological Association (APA).
9. The format is not specified however a hybrid between an essay and a short report is preferred
with concise analysis being more critical than ‘form’

Formatting guide:

Title page: Your title page pdf needs to include all the relevant information, such as the title, your
student number, and word count. Refer to your instructions for more information.
Font: Use a plain serf font to write your essay, as they’re easier to read. If a font is specified, make
sure to use that font.
Paragraphs: Double or 1.5 space all essay paragraphs to ensure ease of reading.
Title: This needs to be in 18-point font, centered, in title case.
Author details: These need to be given directly below the title, and should include your name and
student number.
Margins: Keep your page margins to 2.5 cm wide.
Main text: The main text fonts are in 12-point size, regular, justified to the left and single spaced.
Leave a single blank line between paragraphs, do not indent your paragraphs.
Section titles: Main titles should be 14-point font and bold. Sub titles should be 12-point font and
bold

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An alternative to writing a short case could be the preparation of a proposed design for a new service.
At a minimum the proposed service design should address all of the elements in the service concept,
include information on the target market, identify the competitive strategy, and include the operational

Proposed Design for a New Service
1. Identify the target market.
2. Address each element in the service concept.
3. Articulate a competitive strategy.
4. Prepare the analysis statement.
analysis.