Simulation:

https://forio.com/simulate/michael.garmon/wonder-co-simulation-v2/simulation/#p=page0

Scenario:

You first need to first run the simulation using the Default Decisions. In other words, use the prices and R&D percentages that are already there (do not change any decisions made by Joe Thomas).

Capture or collect the results for each product (W1, W2, and W3) for each year that you run the simulation. Copy (using Excel, by hand, or some other method) the financial results and marketing results.

It is December 31, 2016. Joe Thomas, the VP of Marketing at the Wonder Company, is smugly patting himself on the back for how well he has done with pricing and product development of the three company products: W1, W2, and W3. Of course, Joe knows his strategy was not creative at all (i.e., he did not change any prices or R&D allocations over the past five-year period: 2012 through 2016). But he is certain that he really did not need to change anything anyway, and that his overall performance is proof of his good work.

Sally Smothers, the CEO of Wonder Co., knows better, and she fires Joe (but why did she wait so long?).

On the same day Joe is fired, you are hired to replace him. And so…here you are, on December 31, 2016, as the new V.P. of Marketing of the Wonder Company. You are ready to move the company ahead into 2017.

 

***ASSIGNMENT***

It is January 15, 2017. You have finished analyzing the performance of the Wonder Company and…

….as you turn on the TV, you notice something very strange. You recognize that the date is January 1st 2013, and that you get to make the decisions for the Wonder Company for the 4-year period beginning with 2013. Your challenge is to do better than Joe Thomas.

At the beginning of each year (2013-2016), you will determine your pricing, your R&D allocations, and whether or not to discontinue any products. You are required to make your decisions for each year, and to report your results to see what happened. You must keep track of your decisions, making specific notes supporting each of your decisions.

Run the Wonder Co. simulation through the end of 2016. When you are finished, the date will be December 31, 2016. What is your total Score? Did you do better than Joe Thomas?

You organize your notes about your decisions, your analysis, and your reasoning into a well-written report.

Run the Wonder Company simulation with your strategy, making decisions year by year for prices and R&D allocations. Write a 6-page paper, not including cover and reference pages, in which you discuss the decisions and the results for each year. Discuss why you did better (or worse) than Joe Thomas.

The key aspects of this assignment that should be covered and taken into account in preparing your paper include:

As you run the simulation, keep track of your decisions and the results – both financial and marketing. Copy and paste the results into Excel or into a Word document. Make a note of your Final Total Score.

Include your Final Total Score, some tables, and/or graphs showing key results. Using sound logic, be sure to clearly explain the differences from Joe.

Remember that the key here is quality of analysis.

Timeline Summary:

-2016: You are hired on December 31, 2016.

-You analyzed the performance of the Wonder Company on January 15, 2017

-You again find yourself in a Time Warp that takes you back to January 1, 2013.

-You revise the decisions made by Joe for 2013 – 2016. You make new decisions each year.

-December 31, 2016 – You have gone through all four years, and you write your second report to summarize how you did.