Case Study of Delta Air Lines, Inc.

External Analysis of of Delta Air Lines, Inc. (SWOT Analysis, Porters Five Forces Analysis)

Guidelines for the Final Individual Case Assignment

• Case is Delta Air Lines, Inc.
• Maximum of 10 pages total–NO COVER PAGE, NO WORKS CITED PAGE
  • Maximum of 5 pages of written text, double-spaced, 12 pt font, 1-inch margins. This part of the exam is your presentation of your analysis based on the data you choose to use.
  • Maximum of 5 pages of appendices. This part of the exam is a presentation of data you choose to use. The data should support your analysis.
• Number your pages.
• Your final exam should use the following headers in the order listed. If you do not use the headers as listed, you receive an automatic 10 percent reduction. You may choose to use subheadings under the main headings.
  • External Analysis–based on information gleaned from the tools and data you choose to use, what does your external analysis reveal relative to the organization’s situation?
    • Consider various tools available to you such as the general environment, Porter’s Five Forces, driving forces, KSFs, comparison to competitors, overall industry attractiveness assessment, etc.
  • Internal Analysis–based on the information gleaned from the tools and data you choose to use, what does your internal analysis reveal relative to the organization’s situation?
    • Consider performance in terms of financial analysis (including ratios), current strategy, core competencies, value chain
  • Identification of Issue–Only select the most important issue (one issue). State the issue in two or fewer sentences. Provide support as to why it is an important issue that needs attention.
    • Consider various means of support for your stated issue, including, but not limited to, a SWOT analysis
  • Alternatives and Recommendation–Provide a minimum of two alternatives to address your selected issue. Recommend/select one of your alternatives and indicate why your recommended alternative is the best way to address the issue. Note: Listing the pros and cons may help you determine why your recommendation is the best alternative to addressing the stated issue.