·         Pages must be numbered.

·         Work should be submitted to the requested link available on Moodle.

·         You are required to add the following declaration on page 2 of their assignment: “I ………… [name] declare that I am the sole author of this assignment and the work is a result of my own investigations, except where otherwise stated. All references have been duly cited”.

·         Your attention is drawn to the University policy on cheating and plagiarism. Penalties will be applied where a student is found guilty of academic misconduct, including termination of programme

·         You are required to keep to the word limit set for an assessment and to note that you may be subject to penalty if you exceed that limit.  You are required to provide an accurate word count on the cover sheet for each piece of work you submit.

·         For late or non-submission of work by the published deadline or an approved extended deadline, a mark of 0NS will be recorded. Where a re-assessment opportunity exists, a student will normally be permitted only one attempt to be re-assessed for a capped mark.

·         An extension to the published deadline of up to one week for the submission of a piece of assessed work may be granted to an individual student if they meet the eligibility criteria of the university extensions policy

·         The assignment should be word processed.

·         The York St John Harvard Referencing system should be used.

·         Examinations are subject to the University Examination Procedures

2.      Demonstrate a critical understanding of both current and extant theories and concepts of strategy formulation and development in the international environment.

3.      Critically evaluate the formulation of business strategies in response to the challenges of internationalisation and how they reflect changes in both the domestic and international business environments.

Watch the Amazon video and answer the following questions.

https://www.youtube.com/watch?v=6UhrIEUjtwI

1.      How does the company respond to the changes in socio-economic and political landscape? Justify you answer with examples.                                                                                              (10 marks)

2.      Elaborate on the positive and negative effects of Amazon on economic development.                                                                                                                                                            (10 marks)

3.      What global strategies have the company adopted to extend the long- term success of the company.                                                                                                                         (10 marks)

4.      How does a global value chain analysis of the company strengthen its competitive advantage?                                                                                                                                       (15 marks)

5.      Does the company reap any benefits from Global Partner Network and how sustainable are they?                                                                                                                                     (15 marks)

6.      How does the company formulate their business strategies in response to the challenges of internationalization?                                                                                                      (15 marks)

7.      Will an impending Brexit affect the company you chose in terms of Operations and Overall profitability. What is the role of international organizations in ensuring smooth international trade?                                                                                                                                         (15 marks)

8.      Harvard referencing (10 marks)

The report must have an introduction, body and conclusion followed by references. The introduction can be approximately 500 words where you introduce the main elements of the topics studied and brief the company you chose.

The body must contain all the answers for the seven questions asked. (Approx. 2500 words)

The conclusion must incorporate your overall analysis of the issue discuss and few practical recommendations for the improving/enhancing global business strategies. (Approx. 500 words)

Reference list must be containing at least 15-20 entries taken from books, journals, articles and websites.

·      Please note word counts should include quotes and tables but NOT reference list and Appendix.