Organisational Culture of Emirates Airlines, Cathay Pacific, British Airways, Delta Airlines

Instructions 

(1). Discuss why competitive/comparative advantage is important for any business.

(2). Using a real-life aviation organisation (of your choice) to discuss/prove how its organisational culture can affect its performance (i.e. safety, operational and financial) and thus its competitive/comparative advantage(s).

Details:

  • APA/Harvard style
  • 1,950-2,150 words
  • 8-12 peer-reviewed sources, books (you can use some websites but will not be counted)
  • Stick to the point.