In your initial response, reflect on the marketing plan element you have chosen. Points to cover in your response include but are not limited to:

• Identify your marketing plan element.
• Explain the element’s importance to the overall plan.
• What types of information should be included to provide a thorough section?
• In what kinds of places would one research to gather information?  
• Your initial post should be two to four paragraphs (300 words minimum).  Support your explanations by including in-text citations and references in APA format as applicable.