Please watch The Persuaders at PBS.org (http://www.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=frol02p74&continuous=1). 

Do you feel that the environment iscluttered with too many brand messages?  I think most of us wouldagree. Yet, the question I pose to youis this:  how should the advertiser advertise DIFFERENTLY so as to ‘breakthrough’ the clutter, as shared in the first video?