Somethingnew for our good class, now that you are sharing your thoughts about BRANDbenefits!

Aspart of your learning, listen to Duane Knapp, an authority of building genuineBRANDS. This one-minute tape sets a nice stage for the importance of BRANDING.You’ll hear Knapp talk to the importance of having a passion for BRANDING,Brand Equity, etc. 

You can hear additional perspectives about BRANDING from Duane Knapp bylistening to this 15-minute interview on Travel Talk Radio. You’ll learnabout the BRAND “Promise” at http://www.traveltalkradio.com/ERIC/sep21_08/archives_sep21_08seg07.mp3

Come to the threads and share your previousperceptions of BRANDING and what you now see,especially after listening to Knapp.

How have Duane’s perspectives modified your thinking about the BRAND?