Brand Management and Strategy

The guideline ( the Assignment should consist the following)
• Cover Page (including Topic, name, Professor’s name, etc.)
• Introduction
• Literature Review
• Conclusions
• Abstract
• Key Words
• Research Questions (3 questions you are trying to find out answers for in your article)
• Table of Contents
• References List
• examples within the essay
• “Institute Thesis Writing Manual” will be used as format