Role of Marketing Director New Restaurant Concept

A large, successful restaurant company with a portfolio of differentiated brands is about to launch a new

restaurant concept in the U.S.A. called “Blossom.” This will be a full-service restaurant offering a

predominantly plant-based menu which focuses on seasonal items using locally sourced, fresh produce

wherever possible. The restaurant will be positioned by its values: clean eating, responsible sourcing, and

community building.

You are to assume the role of marketing director for the new restaurant concept. You are required