Select one element of the Marketing mix and discuss how marketing research could help that area.  

350 words, citations and references plz. 

For reference ISBN: 978-87-7681-643-8

The Marketing Mix

Lesson Objectives

By the end of this lesson, students should be able to:

• Be familiar with the various approaches to Marketing Strategy
• Be able to create and implement a Strategic Marketing Plan
• Have a working knowledge of Product, Place, Price and Promotion Strategies
• Understand the relationship between Marketing and other functional areas