Launching Amazon Go in United Kingdom, from a new product marketing perspective

it must be 3.5 to 4 pages 

“Amazon Go in the UK (United Kingdom) ” Answer the following: 

1. Marketing research

            a. Consumer analysis

                        – Demographics

                        – Psychographics

                        – Behaviours (eg: purchase behaviours)

                        – Geographical considerations

            b. Industrial analysis

                        – Competitor analysis

2. Segmentation

            a. Criteria

            b. Target market(s)