Consider the many means of differentiating products and services. Which technology brand does the best at impacting consumer buying decisions? Why? In an attempt to maintain diversity in this discussion forum, please bring a different brand example into this discussion than your fellow classmates. 250-300 words

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.) [VitalSource Bookshelf version]. Upper Saddle River, NJ: Pearson. Retrieved from https://online.vitalsource.com/#/books/9781323591512