Identify a B2B brand that you consider strong and distinctive. Describe the characteristics of this brand that support this with an eye on the points of parity as well as the points of difference. In the interest of maintaining diversity within the discussion forum, please select a brand that has not yet been discussed by a fellow student. 200-250 words

Textbook: Hutt, M. D., & Speh, T. W. (2013). Business marketing management: B2B (11th ed.). Mason, OH: South-Western.