Healthcare Marketing Essay

What are the most important actions an organization can take to create a successful marketing approach?
As we have been going through the materials from the book and other sources, a number of key actions have
been identified to move an organization through a process to create a successful marketing approach that truly
impacts the organization’s market share and their image in their market.
In addition to the materials we have covered, it is also helpful to focus on key steps successful organizations, in
this case, Sharp HealthCare, in San Diego County, have taken to achieve outstanding outcomes from their
marketing efforts.
This paper should address what you believe are the most important steps an organization may take to
accomplish this critical goal.
Using the attached article and what you have learned thus far in the class, please complete the following steps:
Read the article “Marketing the Health Care Experience: Eight Steps to Infuse Brand Essence into Your
Organization”.
Upon completion, identify 3-5 steps that you believe were/are the most important steps/actions that the
organization took to begin/sustain their successful marketing plan/approach.
Explain the reasons that you chose these key steps or actions.
Explain what lessons you have learned from this case study of a successful marketing approach.
The paper should be 350-words, have at least two references outside the assigned text and article, and must
have APA formatting. The Written Assignment must reflect college-level writing and thinking.