Altius is a manufacturer of golf

Altius is a manufacturer of golf balls based in the U.S. Recently, it has faced significant challenges caused by both external and internal factors. Externally, it faces a declining market because of interest in the sport has been reduced, an outcome that has lowered the demand for itsproducts. It also faces increased competition from competitors who have become more innovative and have tailored their products to suit the needs of prospective clientele’ changing tastes and preferences. Internally, it has faced a challenge of remaining rigid in its marketing approach. The management has come up with a strategy dubbed ‘Elevate,’ aiming to address these difficulties. Accordingly, in this paper, an assessment of its overall business relative to its competitors will occur. Additionally, an evaluation of the implications and suitability of introducing ‘Elevate’ will take place………this case study has been solved by our experts. Get answers….