Country Risk Analysis

Acting as a consultant for a leading multi-national consumer goods company, you are requested to prepare a briefing risk analysis report on the conditions for business in Romania.

The report should use the PESOE strategic frameworks (these should inform the structure and as such does not need to be described) to offer a perspective (as opposed to a retrospective) analysis of the risks and opportunities of operating in the Romanian market. The information regarding these issues will be gained from publicly available material. The report is focused on practice thus theory will at best inform rather than be the focus of work. The report should conclude with the development of a PESOE Diamond to assess the overall risk across the set criteria.