International Business Plan
Instructions/
Word count breakdown (by section)
You can use a max. of 3,300 words for Assignment 2 (3000 words + 10% allowance)(All wordcount suggestions for each section are “approximate” sugestions)Executive Summary = (300 words) – not included in the word count Table of Contents: – not included in the word countWord Count Starts From pont #1
1)(approx. 500 words) Chapter 5, p.152 (The Argument for international expansion in the template)Start with an overview & main structure of report (i.e. ‘what will be discussed?’) … Then students should use relevant theory of investment and trade to describe Haigh’s expansion into the international market. 2) (approx. 400 words) Chapter 6, p.182 (Political environment in the template) Political system of the country & how it will affect entry. Is it a free economy? Are there restrictions? Etc.3) (approx. 400 words) (Non-FDI Market Entry Strategies in the template)Non-FDI explanation (for example – exporting) Ch5, p.1734) (approx. 400 words) (Global Integration and Local Responsiveness in the template)Global, Transnational, Home replication and Multidomestic strategies. Which one is most applicable & why? Ch11, p. 343
5) Which “Control” entry strategy is most applicable? (Low, moderate & high control) (approx. 400 words) (Control Strategies in the template)Low control = Use an intermediary (export management company?)Medium control = Enter market via joint venture?High control = Enter market via FDIRecommendations (approx. 400 Words) (Part of your Conclusion in the template) Recommendations are important. 4 – 5 recommendations for moving forward, relating to each major section of the report Conclusion (approx. 400 Words) (Part of your Conclusion in the template)What do you conclude based on your analysis on entering into new markets? Reference List (Harvard Style Referencing Please)Need at least 20 references as a minimum. 50% of references should be from academic sources (i.e. textbooks and journals) the other 50% can come from statistics websites, industry based websites and etc.Obviously, you will get a better grade with more references than doing the 20 minimum and yes you can re-use relevant references from assignment 1
End Assignment 2 *Note*:Reference List is not counted in your word count Appendix is also not counted in your word count