Starbucks’ Marketing Case Study

• Be specific. If you use examples, tailor to the Starbucks case. If you cite verbatim, use quotations and list the references.

• Submit your paper as a Word document.1._ Differentiate between the Pearson correlation coefficient and the coefficient of determination. (Max. 10 Points)

2._ Discuss Multiple Regression (Max. 10 Points)

3._ Discuss the concept of multicollinearity. (Max. 10 Points)

 

 

 

 

 

 

4._ What are the advantages of using the partial least squares method of structural equation modeling (PLS-SEM)? (Max. 10 Points)