Competitive Advantage

Associated Objectives
Explain how value is created from a firm’s resources and capabilities

Discussion Question
Pick any pair of well-known rival companies (such as Nike/Adidas, Samsung/Apple, and Hilton/Marriott) and explain how one outperforms another. What does each need to do to remain competitive?

Should be 250 to 300 words in length
Must include at least one source outside of your textbook, and it should be included in the reference list at the end of the post
All sources should be used in the content of the post, using APA format