Walmart – Marketing Analysis Project

Approved company is Walmart –
Students will research and explore how significant changes in the market environment affect a company’s marketing strategy. The paper should identify the company’s target market and traditional marketing efforts (or lack of) and then explore the evolution of the company’s marketing efforts (or lack of) based on changes in the marketing environment. The paper can focus on the success of a company’s ability to respond to changes or the hardships experienced for
failing to respond. Be sure to address the measures used to determine the success/failure of the company (market share, financial, etc.) The paper will be a minimum of ten (10) pages spaced at 1.15 with 12-point font. The title pages and Works Cited page can be included in the page count. All sources must be cited APA style. All spelling and grammar rules apply.
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